Rising awareness about road safety and stringent government regulations mandating the usage of helmets while riding a motorcycle are driving the growth in the motorcycle helmet market. Additionally, the increasing number of motorcycle users, especially in emerging economies, is boosting the demand for helmets, thereby fueling market growth.
The growing popularity of motorcycling as a recreational activity and the rising adoption of motorcycles for commuting purposes are also contributing to the growth of the motorcycle helmet market. Furthermore, advancements in helmet technology, such as the introduction of lightweight and aerodynamic designs, are attracting more consumers towards premium and high-quality helmets, further driving market growth.
Report Coverage | Details |
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Segments Covered | Product, End-User, Distribution Channel |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | Dainese SpA, HJC Europe S.A.R.L, Shoei Co., Arai Helmet., Alpine Stars S.p.A, Schuberth, BELL HELMET, FOX, STUDDS Accessories Limited, Royal Enfield, Caberg S.p.a. |
High costs associated with premium motorcycle helmets and the presence of counterfeit products in the market are major restraints hindering the growth of the motorcycle helmet market. Moreover, the limited awareness about the importance of wearing helmets, especially in rural areas and developing countries, is impeding market growth to some extent.
The North America motorcycle helmet market is expected to witness steady growth, driven by strict safety regulations and increasing awareness about road safety among riders in the U.S and Canada. The U.S. market, in particular, is projected to dominate the region due to the high adoption rate of helmets and rising demand for advanced safety features. Canada is also expected to contribute significantly to the market growth with the introduction of stringent safety standards for motorcycle riders.
Asia Pacific:
The Asia Pacific motorcycle helmet market is anticipated to experience robust growth, primarily led by countries like China, Japan, and South Korea. China is expected to be the largest market in the region, driven by the growing number of motorcycle users and the implementation of strict regulations regarding helmet usage. Japan and South Korea are also expected to witness significant growth due to the increasing popularity of recreational biking and rising awareness about road safety.
Europe:
The European motorcycle helmet market is poised for steady growth, with countries like the United Kingdom, Germany, and France leading the way. The United Kingdom is expected to be a key market in the region, driven by stringent safety regulations and the high adoption rate of helmets among riders. Germany and France are also expected to witness substantial growth, thanks to the increasing focus on road safety measures and the rising demand for advanced helmet technologies among consumers.
Product:
Full Face: Full face helmets are currently the most popular among motorcyclists due to their comprehensive protection and advanced features such as enhanced ventilation systems and integrated communication devices.
Open Face: Open face helmets appeal to riders seeking a balance between protection and visibility, as they offer less coverage compared to full face helmets but still provide adequate safety measures.
Off-road/Racing: Off-road or racing helmets are designed specifically for enthusiasts who engage in high-speed and extreme riding activities, offering specialized features like aerodynamic designs and additional protective padding.
End-user:
Rider: Riders form the primary consumer base for motorcycle helmets, with a strong demand for helmets that provide both safety and comfort during long rides.
Passenger: Passengers, although a smaller segment compared to riders, also contribute to the market as they seek helmets that offer secure fit and sufficient protection while traveling on motorcycles.
Distribution Channel:
Offline: Offline distribution channels such as specialty stores and dealerships remain a significant part of the motorcycle helmet market, as consumers often prefer to try on helmets in-person before making a purchase.
Online: Online distribution channels have seen a rise in popularity, especially among tech-savvy consumers who appreciate the convenience of browsing through a wide selection of helmets, comparing prices, and reading reviews before buying online.
Top Market Players
- Shoei Co Ltd
- Bell Helmets
- Arai Helmet Ltd
- HJC Helmets
- Schuberth GmbH
- AGV SpA
- Nolan Group
- Simpson Motorcycle Helmets
- LS2 Helmets
- Shark Helmets