How much is the growlers market worth?

The market size of the growlers is estimated at USD 625.33 Million in 2027.

How will the growlers industry grow in terms of size and CAGR by 2036?

Growlers Market size was worth USD 604.65 Million in 2026 and is expected to grow at 4.1% CAGR between 2027 and 2036, surpassing USD 903.67 Million by 2036.

How is craft brewery expansion influencing demand for reusable growlers?

Craft breweries are using reusable growlers to offer fresh, limited-edition, and taproom-exclusive beverages, encouraging repeat customer visits through refill programs while preserving product quality and strengthening customer engagement.

Why are sustainability initiatives accelerating growler adoption across beverage channels?

Beverage businesses are replacing single-use packaging with refillable containers to reduce waste, support circular economy goals, and align with growing consumer demand for environmentally responsible packaging solutions.

Why do alcoholic beverages dominate the growlers market?

Alcoholic beverages led the market in 2026 as growlers are widely used for storing and transporting craft beverages, supported by strong consumer interest in fresh and locally produced drinks.

Why is the less than 32 oz segment the fastest-growing size category?

The less than 32 oz segment is growing fastest because consumers increasingly prefer compact, portable, and reusable beverage containers designed for individual use and everyday convenience.

Why does North America lead the growlers market?

North America accounted for 39.2% in 2026, supported by an established craft beverage culture, brewery presence, specialty retailers, and demand for reusable containers.

How is Asia Pacific driving future growlers market growth?

Asia Pacific is expected to grow fastest as craft beverage consumption, urbanization, specialty outlets, and interest in premium locally produced drinks expand.

What are the key competitors in the growlers landscape?

Key players in the growlers market include Ardagh Group S.A. (Luxembourg), Berlin Packaging LLC (United States), Igloo Products Corp. (United States), Stanley (PMI Worldwide) (United States), Zhejiang Haers Vacuum Containers Co., Ltd. (China), Croxsons Ltd. (United Kingdom), DrinkTanks (United States), MiiR Inc. (United States), Kegwerks LLC (United States), Boelter Companies, Inc. (United States)