礼品卡 市场规模和份额, 按卡类型(已关闭-放行卡,开行-放行卡),最终用户(零售机构,企业机构),区域预测,行业玩家,增长统计报告2024-2032年.
市场展望:
Base Year Value (2023)
USD 994.15 Billion
CAGR (2024-2032)
17.8%
Forecast Year Value (2032)
USD 4342.7 Billion
Historical Data Period
2019-2023
Largest Region
North America
Forecast Period
2024-2032
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市场动态:
增长动力和机会:礼品卡市场由于数字礼品卡越来越受欢迎而大幅增长,为消费者和企业提供了方便和定制的选择。 此外,为生日、婚礼和节日等场合赠送礼物的趋势日益增长,这正驱动着对礼品卡的需求,以此作为完美的赠送办法。 此外,电子商务平台和移动支付选择权的兴起正在刺激对数字礼品卡的需求,为消费者提供了无缝购物体验.
Report Scope
| Report Coverage | Details |
|---|---|
| Segments Covered | Card Type, End-user |
| Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
| Company Profiled | InComm Payments LLC, Walmart , Givex , American Express Company , Paytronix Systems, , Qwikcilver Solutions Pvt. , Amazon.com , PayPal,, Fiserv, , Blackhawk Network |
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然而,尽管有增长机会,礼品卡市场仍然面临与数字礼品卡相关的欺诈和盗窃等挑战. 这种安全关切是市场的一大制约因素,因为消费者如果担心其信息可能被泄露,可能不愿购买礼品卡。 该行业的另一个制约因素是消费者对礼品卡的好处和功能缺乏认识和理解,导致采用率放缓和市场增长有限.
区域预报:
Largest Region
North America
34% Market Share in 2023
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亚太: 在亚太,中国是最大的礼品卡市场,得到该国日益增长的电子商务部门和不断变化的消费者偏好的支持. 日本和韩国的礼品卡市场也很强劲,这得益于技术进步和这些国家无现金支付的趋势。
欧洲: 欧洲的礼品卡市场由英国主导,礼品卡在消费者中因礼品场合而受欢迎,并作为雇员奖励方案的奖励. 德国和法国的礼品卡市场也蓬勃发展,越来越多地采用数字礼品卡,并日益重视礼品做法的可持续性。
Report Coverage & Deliverables
Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
细分分析:
在分拆方面,全球礼品卡市场根据卡型,最终用户来分析
闭路卡
礼品卡市场的闭路卡部分预计将在今后几年稳步增长。 闭路卡一般限于特定零售商或零售商群体使用,因此在经常在这些店铺购物的消费者中,闭路卡是一种受欢迎的选择。 零售企业经常提供闭路卡,以此来推动客户的忠诚并增加重复经营. 这些卡片还为零售商提供了消费者消费习惯的宝贵数据,使他们能够更有效地调整其营销策略.
开放卡
礼品卡市场上的开放卡片段预计会经历快速增长,由礼品卡作为一种方便的赠送选择越来越受欢迎所推动. 由Visa和Mastercard等主要支付处理商发行的开通卡可以被广泛的零售商所使用,并经常因其灵活性而更受青睐. 特别是,公司机构往往选择公开开放卡,作为对雇员、客户或商业伙伴的奖励或奖励。 此外,自定义开放卡的设计和品牌的能力,使得它们成为企业礼品方案的流行选择.
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竞争格局:
礼品卡市场的竞争环境有各种各样的参与者,包括零售商、金融服务和技术公司。 推动竞争的关键因素包括:电子商务的增长、数字礼品卡越来越受欢迎、以及与各种品牌建立伙伴关系以扩大服务。 公司正通过移动钱包和可定制礼品卡等创新技术,注重增强用户体验. 市场还看到公司在礼品卡方面的开支增加,作为雇员的奖励,进一步加强了供应商之间的竞争。 监管方面的变革和消费者对生态友好选择的偏好正在影响各种战略,因为公司在这种动态环境中努力自我区别。顶级市场玩家
- 沃尔玛公司.
- Amazon.com股份有限公司.
- 目标公司
- 签证公司。
- 总卡公司
- 星巴克公司
- 谷歌有限责任公司
- 苹果股份有限公司.
- 黑鹰网络控股股份有限公司.
- 广场公司
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