Market Outlook:
Sun Lounger Market size is expected to see substantial growth, increasing from USD 3.15 billion in 2024 to USD 5.18 billion by 2034, at a CAGR of over 5.1%. By 2025, the industry revenue is estimated to be USD 3.29 billion.
Base Year Value (2024)
USD 3.15 billion
19-24
x.x %
25-34
x.x %
CAGR (2025-2034)
5.1%
19-24
x.x %
25-34
x.x %
Forecast Year Value (2034)
USD 5.18 billion
19-24
x.x %
25-34
x.x %
Historical Data Period
2019-2024
Largest Region
North America
Forecast Period
2025-2034
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Market Dynamics:
Growth Drivers & Opportunity:
One major growth driver for the sun lounger market is the rise in demand for outdoor furniture and recreational equipment. As more people are spending time in their outdoor spaces, they are looking for comfortable and stylish furniture to enhance their outdoor experience. Sun loungers offer a perfect solution for relaxing and sunbathing in the comfort of one's own backyard or poolside. This increasing trend towards outdoor living is expected to drive the demand for sun loungers in the market.
Another significant growth driver for the sun lounger market is the growing hospitality industry, particularly in the tourism and resort sector. Hotels, resorts, and other hospitality establishments are constantly upgrading their outdoor spaces to provide a luxurious and comfortable experience for their guests. Sun loungers are a popular choice for these establishments as they offer a relaxing and inviting seating option for guests to enjoy the sun and fresh air. This increasing demand from the hospitality industry is expected to boost the sales of sun loungers in the market.
Moreover, the trend towards wellness and self-care is also expected to drive the growth of the sun lounger market. With an increasing focus on health and well-being, consumers are looking for ways to relax and unwind in outdoor spaces. Sun loungers provide a perfect spot for individuals to soak up some vitamin D, enjoy the fresh air, and take a break from their busy lives. This increasing awareness of the importance of self-care is expected to create a positive impact on the sales of sun loungers in the market.
Report Scope
Report Coverage | Details |
---|
Segments Covered | Material, Category, Lounger Width, Armrest, End-User, Distribution Channel |
Regions Covered | • North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC)
• Latin America (Argentina, Brazil, Rest of South America)
• Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | Brown Jordan, Cane-line, Dedon, EMU Group, Fermob, Gloster Furniture, Harmonia Living, Kettler, Lloyd Flanders, Oxford Garden, Patio Renaissance, Polywood, Royal Botania, Tropitone Furniture, Woodard Furniture |
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Industry Restraints:
On the other hand, one major restraint for the sun lounger market is the seasonal nature of the product. Sun loungers are primarily used during the warmer months of the year when people spend more time outdoors. This seasonality can result in fluctuations in demand throughout the year, making it challenging for manufacturers and retailers to maintain a steady revenue stream. The dependence on favorable weather conditions for the sale of sun loungers can pose a significant challenge for businesses operating in this market.
Another major restraint for the sun lounger market is the increasing competition from alternative outdoor seating options. With a wide range of outdoor furniture products available in the market, consumers have a variety of choices when it comes to furnishing their outdoor spaces. From hammocks and swing chairs to outdoor sofas and daybeds, there are numerous alternatives to sun loungers that cater to different preferences and needs. This competition from alternative outdoor seating options can limit the growth potential of the sun lounger market and pose a challenge for businesses looking to differentiate themselves in the crowded outdoor furniture market.
Regional Forecast:
Largest Region
North America
18% Market Share in 2024
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North America:
The Sun Lounger market in North America is primarily driven by the high demand for outdoor furniture in the U.S. and Canada. The increasing trend of outdoor dining, lounging, and socializing has boosted the sales of sun loungers in the region. Additionally, the growing popularity of home décor and landscaping activities has further contributed to the market growth.
Asia Pacific:
In the Asia Pacific region, countries like China, Japan, and South Korea are witnessing significant growth in the Sun Lounger market. The increasing disposable income of consumers, coupled with the growing trend of outdoor living spaces, has fueled the demand for sun loungers in these countries. Moreover, the rising popularity of outdoor recreational activities and beach vacations has also positively impacted the market growth.
Europe:
The Sun Lounger market in Europe, particularly in the United Kingdom, Germany, and France, is driven by the growing hospitality industry and tourism sector. The demand for luxury resorts, hotels, and outdoor recreational spaces has led to an increased adoption of sun loungers in these countries. Additionally, the rising trend of eco-friendly and sustainable furniture has further fueled the market growth in Europe.
Report Coverage & Deliverables
Historical Statistics
Growth Forecasts
Latest Trends & Innovations
Market Segmentation
Regional Opportunities
Competitive Landscape
Segmentation Analysis:
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In terms of segmentation, the global sun lounger market is analyzed on the basis of Material, Category, Lounger Width, Armrest, End-User, Distribution Channel
Sun Lounger Market Size & Share
The Sun Lounger market can be segmented based on the material used in their construction. The market is dominated by lounger made of aluminum, which is lightweight, durable, and resistant to rust and corrosion. Wood is also a popular material choice for sun loungers, as it offers a traditional and aesthetic appeal. Plastic and resin sun loungers are gaining popularity due to their low cost and easy maintenance. Loungers made of other materials such as wicker or rattan are niche products but offer a unique and stylish option for consumers.
Category
Sun loungers can be categorized as portable or fixed. Portable sun loungers are lightweight, easy to transport, and often foldable for convenient storage. Fixed sun loungers, on the other hand, are more sturdy and permanent fixtures in outdoor spaces such as poolside or patios. The choice between portable and fixed sun loungers depends on individual preferences and the space available for outdoor furniture.
Armrest
Sun loungers can be classified based on the presence or absence of armrests. Sun loungers with armrests provide added comfort and support for users, especially when lounging for extended periods. Loungers without armrests offer a more streamlined and minimalist design, suitable for those looking for a sleek and modern outdoor furniture aesthetic.
End-user
The Sun Lounger market caters to both individual consumers and commercial establishments. Individual consumers purchase sun loungers for their personal outdoor spaces such as gardens, balconies, or poolside areas. Commercial establishments such as resorts, hotels, and restaurants also invest in sun loungers to provide comfortable outdoor seating options for their guests. The demand for sun loungers from both individual and commercial segments drives the growth of the market.
Distribution Channel
Sun loungers are sold through various distribution channels, including online retail stores, specialty outdoor furniture stores, department stores, and direct-to-consumer sales. Online retail stores have gained significant traction in recent years, offering a wide range of sun loungers at competitive prices and convenient delivery options. Specialty outdoor furniture stores provide a personalized shopping experience and expert advice on selecting the right sun lounger for specific needs. Direct-to-consumer sales allow sun lounger manufacturers to establish a direct relationship with consumers and offer customized product options. The diverse distribution channels ensure that sun loungers are accessible to a wide range of consumers, driving market growth.
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Competitive Landscape:
The competitive landscape in the Sun Lounger Market is populated by a mix of well-established companies and emerging players looking to gain a foothold in the market. The market is driven by factors such as increasing consumer demand for outdoor furniture, growing popularity of leisure activities, and the rise in tourism and hospitality industries. Key players in the market are focused on product innovation, launching new designs and features to attract consumers. Pricing, quality, and brand reputation are also key factors influencing consumer choices in this competitive market.
Top Market Players:
1. Keter Group
2. Resol Grupo Industrial
3. Kruger GmbH & Co. KG
4. Shademaker
5. Barlow Tyrie Ltd
6. Glatz AG
7. Kettal Group
8. Tuuci
9. Royal Botania
10. Nardi Spa
Chapter 1. Methodology
- Market Definition
- Study Assumptions
- Market Scope
- Segmentation
- Regions Covered
- Base Estimates
- Forecast Calculations
- Data Sources
Chapter 2. Executive Summary
Chapter 3. Sun Lounger Market Insights
- Market Overview
- Market Drivers & Opportunity
- Market Restrains & Challenges
- Regulatory Landscape
- Ecosystem Analysis
- Technology & Innovation Outlook
- Key Industry Developments
- Partnership
- Merger/Acquisition
- Investment
- Product Launch
- Supply Chain Analysis
- Porter's Five Forces Analysis
- Threat of New Entrants
- Threat of Substitutes
- Industry Rivalry
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- COVID-19 Impact
- PESTLE Analysis
- Political Landscape
- Economic Landscape
- Social Landscape
- Technology Landscape
- Legal Landscape
- Environmental Landscape
- Competitive Landscape
- Introduction
- Company Market Share
- Competitive Positioning Matrix
Chapter 4. Sun Lounger Market Statistics, by Segments
- Key Trends
- Market Estimates and Forecasts
*Segment list as per the report scope/requirements
Chapter 5. Sun Lounger Market Statistics, by Region
- Key Trends
- Introduction
- Recession Impact
- Market Estimates and Forecasts
- Regional Scope
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Singapore
- India
- Australia
- Rest of APAC
- Latin America
- Argentina
- Brazil
- Rest of South America
- Middle East & Africa
- GCC
- South Africa
- Rest of MEA
*List Not Exhaustive
Chapter 6. Company Data
- Business Overview
- Financials
- Product Offerings
- Strategic Mapping
- Partnership
- Merger/Acquisition
- Investment
- Product Launch
- Recent Development
- Regional Dominance
- SWOT Analysis
*Company list as per the report scope/requirements