The virtual influencer market is segmented by type into Non-human and Human influencers. Non-human influencers, such as artificial intelligence-powered avatars and animated characters, are gaining popularity in the digital marketing space. These influencers are created by brands or agencies to represent their products or services in a more engaging and relatable way. On the other hand, human influencers are real individuals who have built a massive following on social media platforms like Instagram and TikTok. The market share between non-human and human influencers is steadily growing, with non-human influencers carving out a niche for themselves in the industry.
Offering
In terms of offerings, the virtual influencer market is divided into solutions and services. Solutions include software platforms and tools that help brands create, manage, and track the performance of their virtual influencers. These solutions often come with advanced analytics and data insights to optimize influencer campaigns. On the other hand, services include agency and consultancy services that help brands develop and execute virtual influencer strategies. The market size for virtual influencer solutions and services is expected to increase as more brands recognize the value of integrating virtual influencers into their marketing mix.
End-use
The end-use segment of the virtual influencer market includes industries such as fashion, beauty, lifestyle, gaming, and entertainment. Fashion and beauty brands have been early adopters of virtual influencers, leveraging their digital presence to reach a wider audience and drive sales. Gaming and entertainment companies have also started to collaborate with virtual influencers to promote their products and engage with their fan base. As the virtual influencer market continues to evolve, we can expect to see more diverse end-uses across various industries as brands look to expand their reach and stay ahead of the competition.