Hummus:
The vegan dips market segment for hummus is experiencing significant growth, with a large share in the overall market. Hummus is a popular choice among consumers due to its creamy texture and versatile flavor profile. Classic hummus variations continue to dominate the market, appealing to a wide range of consumers. However, there is also a growing demand for spicy hummus flavors, catering to those looking for a more intense flavor experience. Packaging for hummus predominantly includes containers/tubs, as they are convenient for storage and consumption.
Salsa:
Salsa is another key segment in the vegan dips market, offering consumers a tangy and refreshing option. Classic salsa flavors, such as tomato-based varieties, remain popular among consumers. However, spicy salsa options are gaining traction, as consumers seek bold and fiery flavors. Salsa is often packaged in bottles, as they are convenient for pouring and serving. The distribution channel for salsa includes convenience stores and online platforms, providing consumers with easy access to their favorite dips.