Short-term Vacation Rental Market crossed USD 122.63 Billion in 2023 and is estimated to reach USD 321.41 Billion by end of the year 2032, observing around 11.3% CAGR between 2024 and 2032.
Growth Drivers & Opportunity:
The Short-term Vacation Rental Market is being driven by increasing consumer demand for unique and personalized travel experiences, the rise of online booking platforms and mobile apps making it easier for travelers to find and book rentals, and the growth of the sharing economy which has made it more socially acceptable and economically feasible for homeowners to list their properties as vacation rentals.
Report Coverage | Details |
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Segments Covered | Accommodation Type, Booking Mode |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | 9flats.com PTE., Airbnb,, Booking Holdings, Expedia Group,, Hotelplan Management AG, MakeMyTrip Pvt.., NOVASOL A/S, Oravel Stays Private Limited, Tripadvisor,, Wyndham Destinations, |
The Short-term Vacation Rental Market is facing challenges from regulatory issues and opposition from traditional hoteliers and local residents concerned about the impact of vacation rentals on communities and housing affordability. Additionally, the market is also constrained by the lack of standardized quality control and safety measures, leading to occasional instances of fraud and subpar guest experiences.
In North America, the short-term vacation rental market is highly developed, with the United States leading the way in terms of both supply and demand. Popular destinations such as Florida, California, and New York attract a large number of domestic and international tourists, leading to a thriving market for short-term rental accommodations. Canada also has a strong market, particularly in cities like Toronto and Vancouver, where short-term rentals are popular among tourists and business travelers.
In Asia Pacific, the short-term vacation rental market is rapidly growing, especially in countries like China, Japan, and South Korea. In China, major cities like Beijing, Shanghai, and Guangzhou have seen a rise in demand for short-term rental properties, driven by both domestic and international travelers. Japan has also become a popular destination for short-term rentals, with cities like Tokyo, Kyoto, and Osaka attracting a large number of visitors. South Korea's short-term rental market is smaller in comparison, but still significant, particularly in cities like Seoul and Busan.
In Europe, countries like the United Kingdom, Germany, and France have well-established short-term vacation rental markets. In the UK, cities like London, Edinburgh, and Manchester are popular destinations for short-term rentals, catering to both tourists and business travelers. Germany has a strong market as well, with cities like Berlin, Munich, and Hamburg offering a wide range of short-term rental options. France, particularly in cities like Paris, Nice, and Lyon, also has a thriving market for short-term vacation rentals.
Short-term Vacation Rental Market:
Online/Platform-based Booking Mode:
The segment analysis of the Short-term Vacation Rental Market based on online/platform-based booking mode highlights the growing trend of consumers booking their accommodations through online platforms. The convenience and ease of use provided by these platforms have attracted a large number of travelers who prefer to browse and book rentals online. This segment is projected to witness rapid growth in the coming years as more consumers turn to online booking for their vacation rentals.
Offline Booking Mode:
Conversely, the offline booking mode segment of the Short-term Vacation Rental Market caters to consumers who prefer to book their accommodations through traditional offline channels such as travel agencies or direct contact with property owners. While this segment may not experience as rapid growth as the online platform-based segment, it still appeals to a certain demographic of travelers who prefer the personal touch and reassurance of booking through offline channels.
Home Accommodation Type:
The segment analysis of the Short-term Vacation Rental Market based on home accommodation type focuses on the growing popularity of renting private homes for vacation stays. This segment appeals to travelers seeking a more intimate and personalized experience during their vacations. Home rentals also provide a sense of authenticity and local charm that may be lacking in other types of accommodations.
Resort/Condominium Accommodation Type:
On the other hand, the resort/condominium accommodation type segment of the Short-term Vacation Rental Market caters to travelers looking for a more luxurious and amenity-rich vacation experience. This segment includes rental options in resorts, condominiums, and other high-end properties that offer a range of amenities such as pools, spas, and onsite dining options. This segment is expected to appeal to travelers who prioritize comfort and convenience during their vacation stays.
Top Market Players:
1. Airbnb
2. Booking Holdings
3. Expedia Group
4. Agoda
5. HomeAway
6. TripAdvisor
7. Vrbo
8. Vacasa
9. TurnKey Vacation Rentals
10. Sykes Holiday Cottages
In today's competitive landscape, the Short-term Vacation Rental Market is largely dominated by companies such as Airbnb, Booking Holdings, and Expedia Group. These companies offer a wide range of rental options and cater to customers from various regions around the world. Other key players in the market include Agoda, HomeAway, TripAdvisor, Vrbo, Vacasa, TurnKey Vacation Rentals, and Sykes Holiday Cottages. These companies continue to innovate and expand their services to meet the increasing demands of the market.