Rice Bran Oil Market Size & Share, By Type (Organic, Non-organic), Application (Food & Beverage, Nutraceutical, Animal Feed, Others), Distribution Channel (Offline, Online) - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Rice Bran Oil Market size is forecast to grow from USD 5.01 billion to USD 7.14 billion between 2025 and 2034, marking a CAGR of more than 3.6%. The expected industry revenue in 2025 is USD 5.18 billion.

• Base Year Value (2024): USD 5.01 billion
• CAGR (2025-2034): 3.6%
• Forecast Year Value (2034): USD 7.14 billion
• Historical Data Period: 2021-2034
• Largest Region: North America
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The rice bran oil market is witnessing substantial growth driven primarily by the increasing awareness of health and nutrition among consumers. Rich in essential fatty acids, antioxidants, and vitamins, rice bran oil is regarded as a healthier alternative to traditional cooking oils. As more individuals embrace healthier dietary choices, the demand for rice bran oil continues to rise, particularly in regions where culinary traditions are evolving towards healthier cooking methods. Additionally, the rise of the organic and natural food movement has led to a surge in demand for organic rice bran oil, creating lucrative opportunities for producers to cater to health-conscious consumers.

Moreover, the growing popularity of vegetarian and vegan diets has contributed to the increase in demand for plant-based oils, including rice bran oil. Its neutral flavor profile and high smoke point make it versatile for various culinary applications, ranging from frying to salad dressings. The expanding food service industry, including restaurants and cafes, also opens up market opportunities as these establishments seek healthier oil options to enhance their menu offerings. Furthermore, innovations in packaging and distribution are improving accessibility, allowing rice bran oil to reach a broader audience.

The increasing momentum of the cosmetic and personal care industry is yet another growth avenue for rice bran oil. With its beneficial properties for skin and hair, rice bran oil is being utilized in various products like moisturizers, shampoos, and conditioners. As consumers become more inclined towards natural and organic cosmetics, the demand for rice bran oil-based products is poised for significant growth.

Report Scope

Report Coverage	Details
Segments Covered	Type, Application, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Adani Group, Modi Naturals, Marico, CONAGRA BRANDS,, King Rice Oil Group, Ricela Health Foods., 3F Industries LTD and Sethia Oils.

Industry Restraints:

Despite its potential, the rice bran oil market encounters several

Report Scope

Report Coverage	Details
Segments Covered	Type, Application, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Adani Group, Modi Naturals, Marico, CONAGRA BRANDS,, King Rice Oil Group, Ricela Health Foods., 3F Industries LTD and Sethia Oils.

Industry Restraints: that may hinder its growth. One major challenge is the short shelf life of rice bran oil compared to other oils. Its susceptibility to oxidation and rancidity can limit its appeal to consumers who prioritize shelf stability. This issue necessitates careful storage and transportation practices, adding operational complexities for producers and suppliers.

Additionally, the availability of raw materials can pose a constraint for the rice bran oil market. Rice bran, derived as a byproduct of rice milling, may face supply fluctuations due to the variability in rice production influenced by climatic conditions or changes in agricultural practices. Such fluctuations could lead to price volatility and inconsistent supply, affecting the overall market dynamics.

Finally, competition from more established edible oils such as olive, canola, and sunflower oils presents another hurdle for the rice bran oil market. These alternatives often have greater brand recognition and consumer loyalty, making it challenging for rice bran oil to carve out a significant market share. To overcome this competition, there is a growing need for increased marketing efforts and consumer education to highlight the unique benefits of rice bran oil, which can be a resource-intensive endeavor for producers.

Regional Forecast:

North America

In North America, the Rice Bran Oil Market is mainly driven by increasing health consciousness among consumers and a growing trend towards plant-based oils. The United States is the largest market in the region, where awareness of the health benefits associated with rice bran oil, including heart health and antioxidant properties, is propelling its consumption. Canada, though smaller, is witnessing a rise in demand for healthy cooking oils as more consumers shift to natural and organic products. The presence of established retail distribution channels is expected to further bolster market growth in both countries.

Asia Pacific

Asia Pacific holds a significant share of the Rice Bran Oil Market, primarily due to its production and consumption in countries like China, Japan, and South Korea. China stands out as both a leading producer and consumer, with a burgeoning population increasingly leaning towards healthier dietary options. Japan continues to value rice bran oil for its culinary versatility and health benefits, particularly in traditional cooking practices. South Korea is also presenting a fast-growing market as consumers are more inclined towards oils that support wellness. The overall trend in this region is marked by a cultural appreciation for rice-based products, which facilitates sustained market expansion.

Europe

In Europe, the Rice Bran Oil Market is emerging as a notable sector amid a rising trend in health and wellness. The United Kingdom is at the forefront of this growth, driven by consumers seeking healthier cooking alternatives and the increasing popularity of Asian cuisines. Germany and France are also pivotal markets, where organic and functional food trends have sparked interest in rice bran oil. These countries are likely to experience a rise in market size as retailers continue to introduce rice bran oil products, catering to a growing population of health-conscious individuals seeking sustainable and nutritious oil options. The European market is characterized by a blend of traditional culinary practices and modern health awareness, fostering a conducive environment for the growth of rice bran oil.

Segmentation Analysis:

In terms of segmentation, the global Rice Bran Oil market is analyzed on the basis of Type, Application, Distribution Channel.

Type Segment Analysis

The rice bran oil market can be categorized primarily into refined and crude rice bran oil. Refined rice bran oil is expected to dominate the market due to its higher demand for culinary applications, driven by its stable shelf life and neutral flavor profile. This segment appeals to both consumers and manufacturers in the food industry, providing versatility for cooking and frying. Crude rice bran oil, on the other hand, is gaining traction in niche markets, particularly for its potential health benefits and usage in personal care products. While refined oil is projected to maintain larger market size, the crude oil segment may exhibit rapid growth as consumers seek more organic and unrefined options.

Application Segment Analysis

The applications of rice bran oil can be primarily divided into food and non-food sectors. In the food sector, its use in cooking, frying, and as a salad dressing presents significant opportunities due to the oil's appealing health profile, which is characterized by its rich antioxidant content and heart-healthy fatty acids. This segment is expected to capture a substantial market share and experience robust growth, particularly among health-conscious consumers. In the non-food sector, rice bran oil is utilized in cosmetics, pharmaceuticals, and personal care products. This segment is also anticipated to witness a fast expansion, driven by increasing consumer awareness regarding natural and organic ingredients in beauty products.

Distribution Channel Segment Analysis

The rice bran oil market distribution channels encompass various segments, such as online retail, supermarkets/hypermarkets, specialty stores, and direct sales. The online retail channel is poised for considerable growth, thanks to the increasing prevalence of e-commerce and changing consumer shopping habits. It offers convenience and access to a wider range of products. Supermarkets and hypermarkets remain significant players in the distribution landscape, as they provide a platform for consumers to physically assess product quality before purchase. Specialty stores also contribute to the market by catering to niche audiences looking for organic or gourmet rice bran oil options. Overall, the online retail segment is projected to grow the fastest, reflecting broader trends in retail dynamics and consumer preferences.

Competitive Landscape:

The competitive landscape in the Rice Bran Oil Market is characterized by a mix of large multinational corporations and regional players, all vying for market share through innovation, product diversification, and strategic partnerships. The demand for rice bran oil is driven by its health benefits, including its high antioxidant content and favorable fatty acid profile, attracting both consumers and manufacturers. Companies in this market are focusing on expanding their production capacities and enhancing their distribution networks to cater to the growing consumer base, particularly in Asia-Pacific, North America, and Europe. Additionally, the rise in health-conscious consumers is prompting firms to invest in marketing campaigns highlighting the nutritional advantages of rice bran oil over other cooking oils.

Top Market Players

1. Ricela Health Foods

2. Koo Brothers Ltd.

3. Yamamuro Maki

4. Emami Group

5. Sapporo Seiban Co. Ltd.

6. Bansal Rice Mill

7. Natureland Organic Foods

8. Kamal Rice Bran Oil

9. Shree Gajanan Enterprises

10. Adani Wilmar Limited