Data Source segment:
Electronic Health Records (EHR):
The EHR sub-segment is expected to witness substantial growth in the real-world evidence solutions market. The digitization of health records enables efficient data collection, analysis, and interpretation, facilitating evidence-based decision making. EHRs offer comprehensive patient information, including medical history, treatment details, laboratory results, and medication records, which are valuable for real-world evidence research. The widespread adoption of EHR systems across healthcare facilities drives the demand for EHR-based real-world evidence solutions.
Prominent players operating in the real-world evidence solutions market include IQVIA, IBM, Cognizant, Syneos Health, Oracle, Clinigen Limited, Icon plc, Optum, Flatiron Health, Thermo Fisher Scientific, Parexel International, SAS Institute, Perkin Elmer, Cegedim Health Data . These market players focus on strategic collaborations, partnerships, and acquisitions to expand their market presence and enhance their product offerings. Additionally, they invest significantly in research and development activities to introduce innovative solutions for real-world evidence generation and analysis. With the increasing adoption of real-world evidence solutions in healthcare, the market is expected to witness intense competition among the players in the coming years.