Product Analysis:
Shoes: The PVC footwear market for shoes is expected to witness steady growth in the forecast period. This can be attributed to the rising demand for durable and waterproof shoes among consumers. PVC shoes are popular for their affordability and easy maintenance, making them a preferred choice for everyday wear.
Flip Flops: Flip flops made from PVC material are widely popular for their comfort and flexibility. The market for PVC flip flops is expected to grow significantly due to the increasing demand for lightweight and breathable footwear options. Additionally, the wide range of colors and designs available in PVC flip flops makes them a trendy choice among consumers.
Distribution Channel Analysis:
Offline: The offline distribution channel segment of the PVC footwear market continues to dominate, with a majority of consumers preferring to purchase footwear from physical stores. Offline channels offer consumers the opportunity to try on shoes for proper fitting and feel the material before making a purchase. Moreover, the presence of sales personnel in offline stores helps in providing personalized assistance to customers.
Online: The online distribution channel segment is gaining momentum in the PVC footwear market, driven by the growing trend of online shopping among consumers. The convenience of shopping from anywhere at any time, along with the availability of a wide range of products and discounts, is attracting more consumers to purchase PVC footwear online. Additionally, the ease of exchanging or returning products purchased online further contributes to the increasing popularity of online channels.