Offering
The offering segment of the proximity payment market includes various products and services that are provided to enable proximity payments. This includes contactless payment devices such as cards, smartphones, and smartwatches, as well as the infrastructure and technology that support these payment methods. Additionally, this segment also encompasses the software and applications that facilitate proximity payments, such as mobile wallets and payment processing platforms. The offering segment of the proximity payment market is crucial in providing consumers and businesses with the tools they need to make and accept proximity payments, driving the growth and adoption of this payment method.
Application
The application segment of the proximity payment market refers to the various use cases and scenarios in which proximity payments are utilized. This includes retail and e-commerce payments, transit and transportation payments, and hospitality and entertainment payments. Additionally, the application segment also encompasses the integration of proximity payments into other industries, such as healthcare and education. As proximity payments continue to gain popularity and become more widely accepted, the application segment of the market will continue to expand and evolve, offering new and innovative ways for consumers and businesses to utilize this convenient and secure payment method.