The U.S. protein supplements market is expected to experience significant growth in the coming years, driven by increasing health consciousness among consumers and a growing trend towards fitness and wellness. The market is also benefiting from the rise in demand for convenient and on-the-go nutrition solutions.
Two key growth drivers for the U.S. protein supplements market include the increasing popularity of plant-based protein supplements among consumers seeking alternatives to traditional animal-based products, as well as the rising demand for personalized nutrition solutions tailored to individual needs and preferences.
Largest Region
North America
51% Market Share in 2023
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However, the market also faces several restraints, including concerns over the safety and efficacy of certain protein supplement ingredients, as well as regulatory challenges related to labeling and marketing claims. Additionally, price sensitivity among consumers may limit the growth potential of the market.
In terms of segment analysis, the U.S. protein supplements market can be segmented into products based on protein source (animal-based, plant-based), product type (protein powders, protein bars, protein drinks), distribution channel (online, offline), and end-user (athletes, bodybuilders, recreational users).
Report Coverage & Deliverables
Historical Statistics
Growth Forecasts
Latest Trends & Innovations
Market Segmentation
Regional Opportunities
Competitive Landscape
The competitive landscape of the U.S. protein supplements market is characterized by the presence of a large number of players, including both established brands and new entrants. Key players in the market are focusing on product innovation, marketing strategies, and partnerships to gain a competitive edge and expand their market share. Major players in the market include Glanbia plc, Abbott Laboratories, Amway Corporation, and Herbalife Nutrition Ltd.