Probiotics Market Size & Share, By Product (Food & Beverages, Dietary Supplements), Ingredient (Bacteria, Yeast), Distribution Channel, End-use, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Probiotics Market crossed USD 88.6 Billion in 2023 and is expected to reach USD 290.41 Billion by end of the year 2032, growing at over 14.1% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 88.6 Billion
• CAGR (2024-2032): 14.1%
• Forecast Year Value (2032): USD 290.41 Billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

Increasing awareness regarding health benefits of probiotics among consumers, rising demand for functional foods and dietary supplements, and growing prevalence of digestive disorders are driving the growth of the probiotics market.

Rapid urbanization, changing lifestyle patterns, and rising disposable income levels in developing countries are providing significant growth opportunities for the probiotics market.

Report Scope

Report Coverage	Details
Segments Covered	Product, Ingredient, End-Use, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Arla Foods, BioGaia, Chr. Hansen Holding A/S, Danone, DuPont De Nemours,, General Mills,, i-Health,, Lallemand, Lifeway Foods Inc, Mother Dairy Fruit & Vegetable Pvt., Kerry Group plc, Nestle S.A., Probi AB, Yakult Honsha

Industry Restraints:

High costs associated with the production and storage of probiotics, stringent government regulations related to health claims and labeling, and limited shelf-life of probiotic products are major restraints hindering the growth of the probiotics market.

Regional Forecast:

North America:

In North America, the probiotics market is thriving, with the U.S. and Canada at the forefront. The demand for probiotics is driven by increasing awareness among consumers about the health benefits of probiotics, such as improved digestive health and boosted immunity. The availability of a wide range of probiotic products in the market, including supplements, functional foods, and beverages, has also contributed to the market growth in this region. In addition, the growing prevalence of digestive disorders and the rise in the aging population are further fueling the demand for probiotics in North America.

Asia Pacific:

In Asia Pacific, countries such as China, Japan, and South Korea are witnessing significant growth in the probiotics market. The region has a long history of using probiotics in traditional foods and beverages, which has laid a strong foundation for the market to flourish. Increasing consumer interest in preventive healthcare and the rising adoption of Western dietary habits are driving the demand for probiotics in Asia Pacific. Additionally, the growing healthcare expenditure and the expanding middle-class population in these countries are further contributing to the market growth.

Europe:

In Europe, countries like the United Kingdom, Germany, and France are experiencing a steady growth in the probiotics market. The region has a well-established market for probiotics, with a wide range of products available in the market. The increasing focus on gut health and the rising awareness about the link between probiotics and overall well-being are driving the market growth in Europe. Moreover, the strong presence of key players in the region and the growing trend of using probiotics in functional foods and dietary supplements are further propelling the market forward.

Segmentation Analysis:

In terms of segmentation, the global Probiotics market is analyzed on the basis of Product, Ingredient, End-Use, Distribution Channel.

Probiotics Market:

Food & Beverages:

The food & beverages segment of the probiotics market is expected to witness significant growth due to the increasing consumer demand for functional foods and beverages. Probiotic-infused products such as yogurt, kefir, and kombucha are gaining popularity among health-conscious consumers. The convenience and availability of probiotic foods and beverages in stores and online platforms are contributing to the segment's growth.

Dietary Supplements:

The dietary supplements segment of the probiotics market is also experiencing growth, driven by the rising awareness of the health benefits of probiotics. Consumers are increasingly turning to probiotic supplements to improve their gut health, boost their immune system, and support overall well-being. The ease of consumption and the variety of probiotic supplements available in different forms such as capsules, powders, and gummies are driving the segment's growth.

Bacteria:

Bacteria-based probiotics are the most commonly used in the market, as they are known for their diverse health benefits. Bacteria strains such as Lactobacillus and Bifidobacterium are widely used in probiotic products due to their ability to promote digestive health, support immunity, and improve overall gut health.

Yeast:

Yeast-based probiotics are gaining traction in the market as they offer unique health benefits such as improved digestion, enhanced nutrient absorption, and reduced inflammation. Yeast strains such as Saccharomyces boulardii are being incorporated into probiotic products to cater to consumers looking for alternative probiotic options.

Distribution Channel:

The distribution of probiotic products through various channels such as supermarkets, health stores, pharmacies, online retailers, and direct sales is contributing to the market's growth. The convenience of purchasing probiotics from multiple channels and the wide availability of products in different formats are attracting a broader consumer base and driving market expansion.

End-use:

The end-use of probiotics in various applications such as dairy products, infant formula, animal feed, pharmaceuticals, and personal care products is contributing to the market's growth. Probiotics are being incorporated into a wide range of products to cater to different consumer needs and preferences, thereby expanding their usage across multiple industries.

Competitive Landscape:

The probiotics market is characterized by intense competition, driven by the growing awareness of health benefits associated with probiotics and an increasing consumer inclination towards preventive healthcare. Key players are investing in research and development to introduce innovative probiotic formulations, catering to diverse consumer preferences, including dairy-based, plant-based, and specialty probiotic products. The market also sees significant collaboration between companies and research institutions to explore the therapeutic implications of probiotics, leading to product diversification. Additionally, the emergence of e-commerce platforms has transformed distribution channels, allowing companies to reach a broader audience and enhance brand visibility. The competitive landscape further intensifies with a mix of established multinational corporations and emerging regional players, all vying for market share in this dynamic segment.

Top Market Players

- Nestlé

- Danone

- Yakult Honsha

- probiotics international

- Probi AB

- Chr. Hansen

- DuPont

- GanedenBC30

- BIOCare Copenhagen

- Synlogic