Product Type
Sub-Segment - T-shirts: Among various product types, t-shirts hold a prominent share in the print on demand market. The increasing consumer preference for personalized t-shirts with unique designs and styles is driving the demand for custom printing services. Moreover, the rising popularity of t-shirts as a promotional tool for businesses and events is further propelling the growth of this sub-segment.
End-User
Sub-Segment - Individuals: The individuals segment represents a significant market share in the print on demand industry. The increasing trend of personalization and the desire to own unique and customized products drive individuals to opt for print on demand services. With the availability of a wide range of design options and the convenience of online platforms, more individuals are embracing print on demand for their personalized needs.
Distribution Channel
Sub-Segment - Online: The online distribution channel is a major contributor to the print on demand market. The increasing penetration of internet services, coupled with the growing number of e-commerce platforms, has facilitated easy access to print on demand services. The convenience of online ordering, broad product range, and doorstep delivery options are propelling the growth of this sub-segment.
The print on demand market is highly competitive and comprises several key players. These market players are actively focusing on strategies such as collaborations, partnerships, and product innovations to gain a competitive edge and expand their market presence. Some prominent players in the market include Printify,, Printful, Canva, VistaPrint (Cimpress), CustomCat, Gelato, Gooten, Printed Mint, Teelaunch, Zazzle,, RedBubble Group, Printsome, Prodigi Group, Apliiq, JetPrint Fulfillment, TPOP. These companies are continuously investing in research and development activities to enhance their product offerings and cater to changing customer demands.