Soy: The soy segment is expected to dominate the plant-based protein supplements market due to the high protein content and various health benefits associated with soy protein.
Spirulina: The spirulina segment is projected to witness significant growth owing to the increasing awareness about the health benefits of spirulina protein supplements.
Pumpkin Seed: The pumpkin seed segment is anticipated to register a steady growth rate, fueled by the rising demand for plant-based protein supplements derived from natural sources.
Wheat: The wheat segment is expected to show moderate growth, driven by the popularity of wheat protein among consumers looking for gluten-free alternatives.
Hemp: The hemp segment is projected to experience robust growth, attributed to the increasing adoption of hemp protein supplements in the sports nutrition and functional food industry.
Rice: The rice segment is likely to witness steady growth, supported by the growing preference for rice protein among consumers with dietary restrictions.
Pea: The pea segment is forecasted to show strong growth, driven by the rising demand for pea protein supplements in the vegan and vegetarian population.
Others: The other raw material segment is expected to witness varied growth rates, depending on the popularity and availability of alternative plant-based protein sources.
Product:
Protein Powder: The protein powder segment is anticipated to dominate the plant-based protein supplements market, owing to the convenience and versatility of protein powders in various applications.
Protein Bars: The protein bars segment is projected to witness steady growth, driven by the growing demand for on-the-go protein snacks among health-conscious consumers.
Ready-to-drink: The ready-to-drink segment is expected to show strong growth, fueled by the increasing popularity of convenient and easy-to-consume protein beverages.
Others: The other product segment is likely to witness diverse growth rates, depending on the innovation and differentiation strategies implemented by manufacturers in the plant-based protein supplements market.
Distribution Channel:
Supermarkets or Hypermarkets: The supermarkets or hypermarkets segment is expected to dominate the distribution channel landscape, owing to the wide availability and accessibility of plant-based protein supplements in traditional retail outlets.
Online Stores: The online stores segment is projected to witness rapid growth, driven by the increasing trend of online shopping and the convenience of purchasing plant-based protein supplements online.
DTC: The direct-to-consumer (DTC) segment is anticipated to show strong growth, supported by the direct engagement and relationship-building strategies adopted by brands in the plant-based protein supplements market.
Others: The other distribution channel segment is likely to witness varied growth rates, depending on the market penetration and distribution network of specialized retailers and health stores.
Application:
Sports Nutrition: The sports nutrition segment is expected to dominate the application landscape, driven by the high demand for plant-based protein supplements among athletes and fitness enthusiasts.
Functional Food: The functional food segment is projected to witness significant growth, attributed to the rising awareness about the health benefits of incorporating plant-based protein supplements into everyday diets.