Pet Obesity Management Market Size & Share, By Product (Food Supplements and Drugs), Application (E-commerce, Pet Specialty Stores), Regional Forecast, Industry Players, Growth Statistics Report 2024-2035

Market Outlook:

Pet Obesity Management Market size exceeded USD 878.02 Million in 2023 and is estimated to cross USD 1965.6 Million by 2035, growing at over 9.76% CAGR during 2024 to 2035.

• Base Year Value (2023): USD 878.02 Million
• CAGR (2024-2035): 9.76%
• Forecast Year Value (2035): USD 1965.6 Million
• Historical Data Period: 2019-2022
• Largest Region: North America
• Forecast Period: 2024-2035

Market Dynamics:

Growth Drivers & Opportunities

The pet obesity management market is expected to witness significant growth in the coming years due to the increasing prevalence of obesity in pets. According to the Association for Pet Obesity Prevention, about 60% of cats and 56% of dogs in the United States were classified as overweight or obese in 2018. This alarming statistic has led to a growing awareness among pet owners and veterinarians about the importance of managing pet obesity.

Furthermore, the rise in pet ownership, especially in urban areas, coupled with the increasing disposable income of pet owners, has led to a higher spending on pet healthcare. This trend is expected to drive the demand for pet obesity management products and services.

Industry Restraints & Challenges

Report Scope

Report Coverage	Details
Segments Covered	By Product, Application
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Royal Canin, Hills Pet Nutrition, Pedigree, Pfizer animal health, Vivaldis, KONG Company, Park Vet Group, Auxthera LLC, and Weight Watchers.

Despite the growth drivers, the pet obesity management market faces some significant challenges. One of the key restraints is the lack of awareness about pet obesity and its associated health risks among pet owners. Many pet owners may not realize that their pet is overweight or obese, and may not understand the importance of managing their pet's weight.

Additionally, the lack of effective treatment options and products for pet obesity is a major challenge for the market. There is a need for innovative and effective solutions for pet weight management, which can be a barrier to market growth.

Regulatory constraints and strict guidelines for pet healthcare products and services also pose a challenge for market players. The need for compliance with regulations and approval from regulatory authorities can be a hindrance to market expansion.

Overall, while there are several growth drivers for the pet obesity management market, industry restraints and challenges need to be addressed to ensure sustainable growth.

Regional Forecast:

North America

North America is expected to dominate the pet obesity management market due to the high pet ownership rate and the increasing awareness about pet health and wellness. The region has a large number of pet healthcare service providers and product manufacturers, which contributes to the growth of the market.

The rise in demand for pet insurance and the availability of advanced veterinary care facilities in the region further support market growth. In addition, the presence of key players in the pet obesity management market, such as Mars Petcare, Hill's Pet Nutrition, and Nestle Purina, is expected to drive market expansion in North America.

Asia Pacific

The Asia Pacific region is expected to witness significant growth in the pet obesity management market due to the increasing pet adoption rate and changing pet care trends. With the rise in disposable income and urbanization in countries like China and India, pet ownership has increased, leading to a surge in demand for pet healthcare services and products, including obesity management.

Moreover, the growing awareness about pet health and wellness, coupled with the entry of international pet healthcare companies in the region, is expected to fuel market growth. However, the lack of regulatory framework and the presence of counterfeit products could pose challenges for market players in the Asia Pacific region.

Europe

Europe is expected to be a lucrative market for pet obesity management, owing to the high pet ownership rate and the increasing emphasis on pet health and well-being. The region has a well-established veterinary care infrastructure and a high level of pet insurance coverage, which supports market growth.

The growing trend of premium pet food and the availability of innovative pet healthcare products are expected to drive market expansion in Europe. However, stringent regulations and compliance standards for pet healthcare products and services could pose challenges for market players in the region.

In conclusion, the pet obesity management market is expected to witness significant growth globally, driven by increasing pet ownership and awareness about pet health. However, industry restraints and regional challenges need to be addressed to ensure sustained market growth and expansion.

Segmentation Analysis:

Veterinary Clinics and Hospitals:

Veterinary Nutritional Counseling

Veterinary nutritional counseling is a sub-segment that is becoming increasingly popular within the veterinary clinics and hospitals segment of the pet obesity management market. As pet obesity becomes a growing concern, many pet owners are seeking professional guidance from veterinary professionals on proper nutrition and weight management for their pets. Veterinary nutritional counseling involves personalized nutritional plans, diet recommendations, and monitoring of the pet’s progress to help them achieve a healthy weight.

Pet Food and Treats:

Weight Management Pet Food

Weight management pet food is a sub-segment within the pet food and treats segment of the pet obesity management market. With the rise in pet obesity, there is a high demand for specially formulated pet food that helps in weight management. These products are low in calories, high in fiber, and contain essential nutrients to support the pet's overall health while promoting weight loss. Manufacturers in this sub-segment are focusing on developing innovative and scientifically-backed weight management pet food to address the specific needs of overweight pets.

Competitive Landscape:

The pet obesity management market is witnessing a surge in competition as more companies recognize the growing need for products and services to address pet obesity. Leading market players in the pet obesity management market include:

1. Mars, Incorporated

Mars, Incorporated is a prominent player in the pet obesity management market, offering a wide range of pet food and nutritional products. The company’s commitment to pet health and well-being has led to the development of innovative weight management pet food options that are tailored to meet the specific needs of overweight pets. Mars, Incorporated also collaborates with veterinary clinics and hospitals to provide educational resources and support for pet owners in managing their pet’s weight.

2. Nestlé Purina PetCare

Nestlé Purina PetCare is a key player in the pet obesity management market, known for its extensive portfolio of pet food and nutritional solutions. The company has a dedicated focus on developing weight management pet food and treats that promote healthy weight loss in pets. Nestlé Purina PetCare also invests in research and development to continually improve its products and provide pet owners with effective solutions for managing pet obesity.

3. Hill's Pet Nutrition, Inc.

Hill's Pet Nutrition, Inc. is a leading player in the pet obesity management market, offering a comprehensive range of clinical nutrition and weight management solutions for pets. The company’s veterinary nutritional counseling services are highly regarded for their personalized approach to addressing pet obesity. Hill's Pet Nutrition, Inc. collaborates with veterinary professionals to provide educational programs and resources for pet owners to help them effectively manage their pet’s weight.

4. Blue Buffalo Company, Ltd.

Blue Buffalo Company, Ltd. is a significant competitor in the pet obesity management market, known for its natural and holistic approach to pet nutrition. The company offers a diverse range of weight management pet food options that are free from artificial preservatives and fillers. Blue Buffalo Company, Ltd. emphasizes the importance of portion control and proper nutrition in its weight management products, aiming to support pets in achieving and maintaining a healthy weight.

Conclusion:

The pet obesity management market is witnessing significant growth, driven by the increasing prevalence of pet obesity and the growing awareness of its detrimental effects on pet health. As the market continues to evolve, there is a greater emphasis on developing innovative products and services to effectively address pet obesity. Veterinary nutritional counseling and weight management pet food are pivotal sub-segments that play a crucial role in the management of pet obesity, offering tailored solutions and support for pet owners. With a competitive landscape comprising leading market players such as Mars, Incorporated, Nestlé Purina PetCare, Hill's Pet Nutrition, Inc., and Blue Buffalo Company, Ltd., the pet obesity management market is poised for continued expansion and innovation in the coming years.