Pet Calming Products Market Size & Share, By Pet (Dog, Cat), Product (Food & Supplements, Snacks & Treats, Gel & Ointment, Spray & Mist), Type, Ingredient, Distribution Channel - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Pet Calming Products Market size is projected to rise from USD 17.12 billion in 2024 to USD 30.66 billion by 2034, representing a CAGR above 6% for the 2025–2034 forecast period. The industry is estimated to reach USD 18.06 billion in revenue by 2025.

• Base Year Value (2024): USD 17.12 billion
• CAGR (2025-2034): 6%
• Forecast Year Value (2034): USD 30.66 billion
• Historical Data Period: 2021-2034
• Largest Region: Asia Pacific
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities:

The pet calming products market is poised for significant growth driven by a rise in pet ownership and increasing awareness about pet wellness. As more individuals and families adopt pets, the demand for products that address behavioral issues, such as anxiety and stress, has surged. Additionally, pet owners are becoming increasingly attuned to the emotional and psychological well-being of their animals, leading them to seek out calming solutions. This trend is enhanced by the growing acceptance of holistic and natural remedies, opening avenues for products made from organic ingredients. Moreover, the proliferation of e-commerce and pet specialty stores has made these calming products more accessible to a broader audience.

Another key driver of market growth is the escalating incidences of separation anxiety in pets, particularly in dogs. As lifestyles become busier, pet owners are often concerned about leaving their pets alone for extended periods. This concern fuels the demand for soothing products such as pheromone diffusers, anxiety wraps, and calming treats. Furthermore, the increasing prevalence of veterinary recommendations for calming products has played a vital role in legitimizing their use, encouraging more pet owners to invest in these solutions. There is also a growing emphasis on pet health and longevity, resulting in a more proactive approach to addressing anxiety-related issues before they escalate.

Report Scope

Report Coverage	Details
Segments Covered	Pet, Product, Type, Ingredient, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Nestlé Purina Petcare, Virbac, NOWFoods, Zoetis, PetHonesty, Zesty Paws, THUNDERWORKS, PetIQ, LLC., CEVA (ADAPTIL), GARMON CORP. (NaturVet)

Industry Restraints:

Despite the promising growth trajectory of the pet calming products market, several

Report Scope

Report Coverage	Details
Segments Covered	Pet, Product, Type, Ingredient, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Nestlé Purina Petcare, Virbac, NOWFoods, Zoetis, PetHonesty, Zesty Paws, THUNDERWORKS, PetIQ, LLC., CEVA (ADAPTIL), GARMON CORP. (NaturVet)

Industry Restraints: could impede progress. One of the primary challenges is the lack of regulatory standards for many calming products, particularly those labeled as natural or holistic. This absence of stringent regulations can lead to concerns about product efficacy and safety, causing hesitation among consumers. The variability in ingredient quality and effectiveness further complicates the purchasing decision for pet owners, who may be uncertain about which products will truly have a calming effect.

Additionally, the competition within the market is intensifying, with numerous brands offering a wide range of calming solutions. This saturation can lead to market fragmentation, making it difficult for companies to differentiate their products and maintain a competitive edge. Price sensitivity among consumers also poses a challenge; while some pet owners are willing to invest in their animals' well-being, others may seek lower-cost alternatives or choose to forego these products altogether. Finally, economic downturns can impact discretionary spending on pets, causing potential downturns in the pet calming products segment as owners prioritize essential expenses over wellness-oriented purchases.

Regional Forecast:

North America

The Pet Calming Products Market in North America, particularly in the United States and Canada, is significantly robust, driven by the growing trend of pet ownership and increased awareness regarding pet well-being. The United States stands out as a key player in this market, with a high number of households owning pets, leading to a strong demand for products aimed at reducing anxiety and stress in animals. Canadian consumers also demonstrate a rising interest in holistic and natural calming solutions for pets, contributing to the region's overall growth. Innovations in product offerings, including essential oils, CBD-infused items, and calming toys, further enhance market expansion within this region, with the U.S. exhibiting the largest market size and considerable growth potential.

Asia Pacific

The Asia Pacific region, particularly Japan, South Korea, and China, is witnessing a significant transformation in the Pet Calming Products Market. Japan leads in the segment due to its progressive pet care culture and high expenditure on pet wellness, supported by a strong inclination toward premium pet products. South Korea follows closely, characterized by an increasing number of households adopting pets and a growing awareness of mental health solutions for animals, thus fostering demand for calming products. China, while still developing in this sector, shows rapid growth potential owing to a booming pet industry and shifting consumer perceptions about pet care, paving the way for heightened interest in products designed to alleviate anxiety and stress in pets across this vast region.

Europe

In Europe, the Pet Calming Products Market is prominently driven by the UK, Germany, and France, each showcasing unique dynamics in pet ownership and care. The UK leads in market size, with a deep-rooted culture of pet companionship prompting a surge in demand for effective calming solutions, including pheromone diffusers and natural supplements. Germany distinguishes itself with a focus on innovative and scientific approaches to pet anxiety management, leveraging advanced product formulations. France, too, is experiencing growth as pet owners increasingly seek solutions to tackle behavioral issues. Collectively, these countries underline Europe's position as a thriving market, with the UK expected to sustain its dominance while Germany and France exhibit fast-growing trends in pet calming solutions.

Segmentation Analysis:

In terms of segmentation, the global Pet Calming Products market is analyzed on the basis of Pet, Product, Type, Ingredient, Distribution Channel.

Pet Segment

The Pet Calming Products Market is primarily segmented by the type of pet, including dogs, cats, and other small animals. Among these, dogs constitute the largest segment due to their increased susceptibility to anxiety-related behaviors. This segment is expected to continue dominant, driven by the growing awareness among pet owners regarding their dogs' emotional well-being. Cats are also gaining significant traction, as the rise in feline pet ownership expands the potential market. Smaller pets, such as rabbits and guinea pigs, represent a niche but growing segment as more owners seek solutions tailored to their specific behaviors.

Product Segment

Within the product segment, the market can be divided into various categories including treats, sprays, diffusers, supplements, and apparel. Calming treats and supplements are expected to exhibit the largest market share as they cater to a wide variety of pet preferences and offer convenient solutions for pet owners. Sprays and diffusers are also anticipated to see rapid growth, particularly as their non-invasive applications appeal to a growing demographic of pet owners looking for holistic approaches to anxiety management. Apparel designed specifically for calming effects, such as anxiety wraps, is emerging as a promising new category.

Type Segment

The type segment encompasses various calming methods, such as natural remedies, synthetic solutions, and behavioral training aids. Natural remedies, including herbal supplements and essential oil blends, are projected to grow quickly, driven by the increasing preference for organic and holistic pet care solutions. Synthetic solutions, while historically dominant, are experiencing steady innovation to improve effectiveness with fewer side effects, contributing to a different growth trajectory. Behavioral training aids also represent a sector with expanding opportunities, particularly for products that integrate training mechanisms with calming features.

Ingredient Segment

The ingredient segment covers the various components used in calming products, such as natural ingredients, synthetic compounds, and proprietary blends. Natural ingredients, including chamomile, valerian root, and CBD, are gaining immense popularity due to their perceived safety and effectiveness, leading to robust growth prospects. Synthetic compounds, although facing scrutiny over side effects, will likely maintain a steady presence in the market. Proprietary blends, which combine multiple ingredients for enhanced effectiveness, are positioned for growth as they offer unique selling propositions that attract health-conscious consumers.

Distribution Channel Segment

Distribution channels for pet calming products include online retail, specialty pet stores, veterinary clinics, and mass retailers. Online retail is expected to witness the fastest growth, propelled by increased consumer confidence in e-commerce and the convenience it offers. Specialty pet stores remain significant, as they provide expert advice and dedicated products tailored to specific needs. Veterinary clinics also play a crucial role, especially in promoting scientifically-backed products, while mass retailers serve as accessible points of purchase for a broader audience. This diverse range of distribution channels ensures that pet calming products are available to various consumers across different shopping preferences.

Competitive Landscape:

The competitive landscape in the Pet Calming Products Market is characterized by a diverse range of players offering innovative solutions aimed at alleviating anxiety and stress in pets. The market includes a mix of established companies and emerging startups, each vying for market share through product differentiation, strategic partnerships, and branding efforts. Key trends driving competition include the increasing demand for natural and organic calming solutions, as pet owners become more conscious of the ingredients in the products they choose. Additionally, advancements in technology have led to the development of high-tech calming devices, creating further opportunities for market players to leverage new trends and differentiate themselves. The growing awareness about pet mental health is fostering a supportive environment for companies to introduce new products and expand their offerings.

Top Market Players

1. PetIQ, Inc.

2. Zesty Paws

3. Thundershirt

4. Sentry Pet Care

5. Pet Naturals of Vermont

6. Vetoquinol USA

7. Comfort Zone

8. NaturVet

9. Bach Flower Remedies

10. CBD for Pets