Type:
The type segment of the payment gateways market refers to the different forms of payment gateways available in the market. This includes hosted payment gateways, self-hosted payment gateways, API hosted payment gateways, and direct payment gateways. Hosted payment gateways are typically provided by third-party companies and are easy to integrate into a website. Self-hosted payment gateways allow merchants to have more control over the payment process and are usually hosted on their own servers. API hosted payment gateways offer more customization options for developers, while direct payment gateways allow customers to make payments without leaving the merchant's website. Understanding the different types of payment gateways available in the market is crucial for businesses to choose the most suitable option for their specific needs.
End-User:
The end-user segment of the payment gateways market refers to the different types of businesses and industries that utilize payment gateways for processing payments. This includes e-commerce businesses, retail businesses, healthcare industry, hospitality industry, and others. E-commerce businesses heavily rely on payment gateways for secure online transactions, while retail businesses use payment gateways for in-store and online transactions. The healthcare industry utilizes payment gateways to process insurance claims and patient payments, while the hospitality industry uses them for hotel bookings and reservations. Understanding the diverse end-users of payment gateways allows providers to tailor their services to meet the specific needs of each industry and business type.