Nature: When considering the market size and share of palatants based on nature, it is evident that the conventional palatants segment holds a larger market share compared to organic palatants. Conventional palatants are widely used in the pet food industry due to their cost-effectiveness and availability. However, the organic palatants segment is witnessing a steady increase in demand, driven by the rising consumer awareness about the importance of natural and organic ingredients in pet food. The organic palatants segment is expected to exhibit strong growth in the forecast period as more pet owners seek healthier and natural options for their pets.
Source: In terms of source, the palatants market size & share analysis reveals that plant-derived palatants dominate the market, followed by meat-derived palatants. Plant-derived palatants are preferred by pet food manufacturers for their natural and sustainable characteristics, in line with the growing trend towards plant-based diets for pets. On the other hand, meat-derived palatants are popular for their high palatability and protein content, especially in meat-based pet food products. The others segment, which includes palatants sourced from alternative ingredients such as insects or algae, is also gaining traction in the market due to their innovative and eco-friendly nature