Branded vs. Generics: The OTC dry eye drops market can be segmented into branded and generic products. Branded products are typically well-known and trusted by consumers, while generic products may offer a more affordable alternative.
Product Type With Preservatives vs. Preservative Free: Another key segmentation of the OTC dry eye drops market is based on the presence of preservatives in the product. Some consumers prefer preservative-free products, as they may be gentler on the eyes, while others may opt for products with preservatives for longer shelf life.
Viscosity Low vs. High: Viscosity is an important attribute of dry eye drops, as it can determine how long the product will stay on the eye and provide relief. Low viscosity drops may provide quick relief but may need to be applied more frequently, while high viscosity drops offer longer-lasting relief.
Distribution Channel: The OTC dry eye drops market can also be segmented based on distribution channels, such as pharmacies, drug stores, online retailers, and others. Different distribution channels may cater to different consumer preferences and accessibility.