Asia Pacific is also a lucrative market for NRT, with countries like China, Japan, and South Korea witnessing significant growth in NRT adoption. The increasing government initiatives to curb smoking prevalence and promote smoking cessation programs are boosting the demand for NRT products in the region. Moreover, the growing disposable income and changing lifestyle habits are also contributing to the market growth of NRT in Asia Pacific.
Europe, particularly the United Kingdom, Germany, and France, is experiencing steady growth in the NRT market. The high awareness about the health risks associated with smoking, along with stringent regulations imposed by the government to control tobacco use, are driving the demand for NRT products in these countries. The availability of a variety of NRT products in pharmacies and healthcare facilities is also supporting market growth in Europe.