The North America multi-screen advertising market is expected to witness significant growth, driven by the increasing adoption of connected devices and the growing digital ad spending. In the United States and Canada, the presence of established media and technology companies, as well as the high smartphone penetration, is fueling the demand for multi-screen advertising solutions.
Asia Pacific:
In China, Japan, and South Korea, the multi-screen advertising market is experiencing rapid growth due to the expanding digital ecosystem and the rising popularity of mobile devices and streaming services. The region's large population and increasing disposable income are also driving the demand for multi-screen advertising solutions.
Europe:
In the United Kingdom, Germany, and France, the multi-screen advertising market is witnessing steady growth as digital ad spending continues to increase. The presence of leading advertising agencies and the high penetration of smart TVs, smartphones, and tablets are contributing to the growth of multi-screen advertising in these countries.