Increasing consumer awareness regarding health benefits associated with microgreens is driving the growth of the market. As people become more health conscious, there is a growing demand for nutritious and organic food products, leading to higher consumption of microgreens.
The rising trend of plant-based diets and veganism is also propelling the growth of the microgreens market. With more consumers opting for plant-based alternatives, there is a surge in the demand for fresh and flavorful microgreens to incorporate into their meals.
The expansion of the foodservice industry, particularly in urban areas, is creating opportunities for the microgreens market. Restaurants, cafes, and other food establishments are increasingly using microgreens to enhance the visual appeal and taste of their dishes, driving the demand for these miniature greens.
Industry
Report Coverage | Details |
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Segments Covered | Farming Type, Distribution Channel, Produce |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | AeroFarms, Fresh Origins, Gotham Greens, Good Leaf Farms, Living Earth Farms, Farmbox Greens, Chef’s Garden, Bowery Farming, Teshuva Agricultural Projects., Madar Farms, Metro Microgreens |
Limited shelf life of microgreens is a major restraint for the market. Microgreens have a short shelf life compared to other greens, making storage and transportation challenging. This limits the availability of fresh microgreens in the market and poses a challenge for suppliers and retailers.
High production costs and labor-intensive cultivation practices are also restraining the growth of the microgreens market. The specialized growing conditions required for microgreens, such as controlled environments and precise harvesting techniques, can drive up production costs, making it less economical for growers and suppliers.