Microgreens Market Size & Share, By Produce (Basil, Broccoli, Radish), Farming Type (Commercial Greenhouse, Indoor Vertical Farming), Distribution Channel, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Microgreens Market crossed USD 2.82 Billion in 2023 and is set to reach USD 7.82 Billion by end of the year 2032, witnessing more than 12% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 2.82 Billion
• CAGR (2024-2032): 12%
• Forecast Year Value (2032): USD 7.82 Billion
• Historical Data Period: 2019-2023
• Largest Region: Europe
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

Increasing consumer awareness regarding health benefits associated with microgreens is driving the growth of the market. As people become more health conscious, there is a growing demand for nutritious and organic food products, leading to higher consumption of microgreens.

The rising trend of plant-based diets and veganism is also propelling the growth of the microgreens market. With more consumers opting for plant-based alternatives, there is a surge in the demand for fresh and flavorful microgreens to incorporate into their meals.

The expansion of the foodservice industry, particularly in urban areas, is creating opportunities for the microgreens market. Restaurants, cafes, and other food establishments are increasingly using microgreens to enhance the visual appeal and taste of their dishes, driving the demand for these miniature greens.

Report Scope

Report Coverage	Details
Segments Covered	Farming Type, Distribution Channel, Produce
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	AeroFarms, Fresh Origins, Gotham Greens, Good Leaf Farms, Living Earth Farms, Farmbox Greens, Chef’s Garden, Bowery Farming, Teshuva Agricultural Projects., Madar Farms, Metro Microgreens

Industry Restraints:

Limited shelf life of microgreens is a major restraint for the market. Microgreens have a short shelf life compared to other greens, making storage and transportation challenging. This limits the availability of fresh microgreens in the market and poses a challenge for suppliers and retailers.

High production costs and labor-intensive cultivation practices are also restraining the growth of the microgreens market. The specialized growing conditions required for microgreens, such as controlled environments and precise harvesting techniques, can drive up production costs, making it less economical for growers and suppliers.

Regional Forecast:

North America: The Microgreens market in North America is expected to witness significant growth due to the increasing awareness about the health benefits of microgreens among consumers in the U.S. and Canada. The demand for locally grown, organic produce is also fueling the market growth in this region.

Asia Pacific: In Asia Pacific, countries like China, Japan, and South Korea are experiencing a growing trend of urban farming and indoor gardening, which is driving the demand for microgreens. The increasing focus on sustainable agriculture practices and the adoption of healthy eating habits are also contributing to the market growth in this region.

Europe: The Microgreens market in Europe, particularly in the United Kingdom, Germany, and France, is witnessing steady growth due to the rising popularity of plant-based diets and the increasing preference for fresh and nutrient-dense foods. The presence of a well-established food and agriculture industry in these countries is also boosting the market growth for microgreens.

Segmentation Analysis:

In terms of segmentation, the global Microgreens market is analyzed on the basis of Farming Type, Distribution Channel, Produce.

Microgreens Market

Produce Analysis:

Basil: The basil segment of the microgreens market is projected to witness significant growth, attributing to the rising demand for fresh herbs among consumers. Basil microgreens are known for their distinct flavor profile, making them popular in various culinary applications.

Broccoli: Broccoli microgreens have been gaining traction in the market due to their high nutritional content and health benefits. The broccoli segment is anticipated to experience steady growth, driven by increasing consumer interest in nutritious food options.

Radish: Radish microgreens are expected to witness a surge in demand, owing to their peppery flavor and vibrant color. The radish segment is poised for growth, fueled by the growing trend of incorporating microgreens into salads, sandwiches, and other dishes.

Farming Type Analysis:

Commercial Greenhouse: The commercial greenhouse segment is forecasted to dominate the microgreens market, as it allows for large-scale production and efficient cultivation practices. Commercial greenhouses provide a controlled environment for growing microgreens, ensuring optimal yield and quality.

Indoor Vertical Farming: Indoor vertical farming is gaining popularity in the microgreens market, as it offers a sustainable solution for cultivating fresh produce in urban areas. The segment is projected to witness substantial growth, driven by the increasing focus on locally sourced and organically grown microgreens.

Distribution Channel Analysis:

The distribution channels for microgreens primarily include supermarkets and hypermarkets, specialty stores, online retailers, and food service providers. Supermarkets and hypermarkets are expected to be the dominant distribution channel for microgreens, as they offer a wide variety of options to cater to consumer preferences. Specialty stores cater to niche markets and provide high-quality, unique microgreens varieties. Online retailers are gaining traction due to the convenience of ordering fresh produce from the comfort of home. Food service providers play a crucial role in supplying microgreens to restaurants, cafes, and other food establishments.

Competitive Landscape:

The competitive landscape in the Microgreens Market is characterized by a growing number of players catering to the rising consumer demand for healthy, nutrient-dense foods. Companies are increasingly focusing on innovative cultivation techniques, sustainable practices, and distribution strategies to differentiate themselves. The market is also witnessing a trend towards urban farming and vertical agriculture, which allows for fresh microgreens to be grown closer to consumers. Key players are leveraging technology to enhance yield and reduce growing time, resulting in a dynamic and competitive environment. Partnerships with restaurants, grocery chains, and health-focused retailers are becoming vital for market expansion. As awareness of the health benefits of microgreens continues to rise, companies are investing in marketing campaigns to educate customers about their nutritional advantages and culinary versatility.

Top Market Players

- Fresh Origins

- Gotham Greens

- AeroFarms

- Little Leaf Farms

- The Sprout House

- Pure Green Farms

- Sun Valley Microgreens

- Farmbox Greens

- Living Earth Farm

- BrightFarms