The Menstrual Hygiene Management Market is segmented by product into sanitary pads, tampons, menstrual cups, pantyliners, menstrual underwear, and others. Sanitary pads are the most commonly used product in the market, due to their convenience and ease of use. However, menstrual cups have been gaining popularity in recent years due to their reusability and eco-friendly nature.
Usability
The market is further segmented by usability into disposable and reusable products. Disposable products, such as sanitary pads and tampons, are convenient for one-time use and are widely available in retail and pharmacy channels. On the other hand, reusable products, like menstrual cups and menstrual underwear, are gaining traction among environmentally conscious consumers due to their cost-effectiveness and reduced environmental impact.
Distribution Channel
The distribution channels for menstrual hygiene products include retail pharmacy, hospital pharmacy, e-commerce channels, brick & mortar stores, and supermarkets/hypermarkets. Retail pharmacies and e-commerce channels are popular choices for consumers looking to purchase menstrual hygiene products discreetly and conveniently. However, brick & mortar stores and supermarkets/hypermarkets are still widely used by consumers who prefer to physically see and purchase products.