Men’s Toiletries Market Size & Share, By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), Price Category (High/Premium, Mid, Low), Age Group, Distribution Channel, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Men’s Toiletries Market size exceeded USD 28.74 Billion in 2023 and is estimated to cross USD 50.72 Billion by end of the year 2032, witnessing more than 5.9% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 28.74 Billion
• CAGR (2024-2032): 5.9%
• Forecast Year Value (2032): USD 50.72 Billion
• Historical Data Period: 2019-2023
• Largest Region: North America
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing demand for grooming products: The men's toiletries market is experiencing growth due to the increasing demand for grooming and personal care products among men. With changing lifestyles and growing awareness about personal grooming, there is a higher acceptance of skincare, hair care, and other grooming products among men.

2. Innovation and product development: With the advancement of technology and research, there has been a significant increase in the development of new and innovative men's toiletries products. This has led to the introduction of specialized products catering to specific needs, such as anti-aging creams, moisturizers, and hair styling products, driving growth in the market.

3. Rising disposable income: As disposable income levels rise, consumers are more willing to spend on premium and high-quality men's toiletries products. This is contributing to the growth of the market as consumers seek out premium, luxury, and niche products that offer better quality and performance.

4. Increased marketing and awareness: There has been an increase in marketing and advertising efforts targeting men's toiletries, creating greater awareness and visibility for these products. This has led to an increased demand for men's grooming products and a larger market overall.

Report Scope

Report Coverage	Details
Segments Covered	Product Type, Price Category, Age Group, And Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Baxter of California, Bayer AG, Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Companies, Henkel AG & Co., Johnson & Johnson, L'Oréal, Natura & Co., Procter & Gamble, Reckitt Benckiser, Unilever

Industry Restraints:

1. Competition from unisex products: The men's toiletries market faces competition from unisex products that are suitable for both men and women. This can hinder the growth of the market as consumers may opt for unisex products instead of specific men's toiletries, especially in cases where there is no significant difference in the benefits provided by a unisex product compared to a men's product.

2. Economic fluctuations: Economic instability and fluctuations can impact consumer spending, leading to fluctuations in the demand for men's toiletries products. During economic downturns, consumers may reduce their discretionary spending on grooming and personal care products, impacting the market growth.

3. Regulatory standards and compliance: The men's toiletries market is subject to regulatory standards and compliance requirements, which can pose a restraint on market growth. Compliance with safety, quality, and labeling standards can be costly and time-consuming for manufacturers, leading to a potential restraint on market growth. Additionally, changing regulations and standards can require adjustments in manufacturing processes and formulations, further impacting the market.

Regional Forecast:

North America (U.S., Canada):

The men's toiletries market in North America is experiencing steady growth due to changing grooming habits and increasing awareness of male grooming products. The United States and Canada are the key markets in this region, with a high demand for products such as men's facial cleansers, shaving creams, and skincare products. The market is driven by the increasing number of men paying more attention to their personal grooming and hygiene.

Asia Pacific (China, Japan, South Korea):

In Asia Pacific, the men's toiletries market is witnessing robust growth due to the growing influence of western grooming trends and the increasing disposable income of the male population. China, Japan, and South Korea are the major markets in this region, with a high demand for products such as men's hair care, deodorants, and body washes. The market is also driven by the rising awareness of personal grooming among men and the availability of a wide range of men's grooming products.

Europe (United Kingdom, Germany, France):

In Europe, the men's toiletries market is experiencing significant growth due to the changing attitudes of men towards grooming and personal care. The United Kingdom, Germany, and France are the key markets in this region, with a high demand for products such as men's skincare, grooming kits, and hair styling products. The market is driven by the increasing focus on male grooming and the availability of premium men's grooming products in the market.

Overall, the men's toiletries market is witnessing growth across North America, Asia Pacific, and Europe, driven by changing grooming habits, increasing disposable income, and the availability of a wide range of men's grooming products.

Segmentation Analysis:

In terms of segmentation, the global men's toiletries market is analyzed on the basis of Product Type, Price Category, Age Group, And Distribution Channel.

Product Type

The product type segment in the men's toiletries market refers to the different categories of products that are offered to male consumers. This includes products such as body wash, shampoo, shaving cream, deodorant, and skincare products specifically designed for men. Each of these product types caters to specific grooming and hygiene needs of men, and companies within the market must understand the unique preferences and demands of male consumers for each product type.

Price Category

The price category segment in the men's toiletries market refers to the pricing strategies and tiers within which products are positioned. This includes premium, mid-range, and budget-friendly products. Understanding the price category segment is essential for companies to effectively target and reach the right consumer segments, as pricing can heavily influence purchasing decisions in the highly competitive men's toiletries market.

Age Group

The age group segment in the men's toiletries market categorizes consumers based on their age demographics. This includes segments such as young adults, middle-aged men, and senior men. Each of these age groups may have distinct preferences and needs when it comes to grooming and personal care, and companies must tailor their marketing and product offerings to effectively resonate with each age segment.

Distribution Channel

The distribution channel segment in the men's toiletries market refers to the various avenues through which products are made available to consumers. This includes brick-and-mortar retail stores, online retail platforms, specialty men's grooming stores, and direct-to-consumer sales channels. Understanding the distribution channel segment is crucial for companies to optimize their product availability and reach their target consumers through the most effective channels.

Competitive Landscape:

The competitive landscape in the Men's Toiletries Market is extremely diverse and robust, with numerous global and regional players vying for market share. The market is characterized by intense competition, product innovation, and aggressive marketing strategies to target the growing consumer demand for grooming and personal care products tailored specifically for men. Key players in the market are introducing a wide range of products such as shaving creams, aftershaves, deodorants, hair care, and skincare products, driving further competition and product differentiation. With the increasing trend of male grooming and rising disposable incomes, the market is expected to witness significant growth and continued competition.

Top Market Players:

1. Procter & Gamble Co.

2. Unilever

3. L’Oreal

4. Beiersdorf AG

5. Johnson & Johnson

6. Colgate-Palmolive Company

7. Estee Lauder Companies Inc.

8. Coty Inc.

9. Shiseido Company, Limited

10. Kao Corporation