Manga Market Size & Share, By Content Type (Printed, Digital), Gender (Male, Female), Distribution Channel, Genre, Audience, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Manga Market was over USD 13.96 Billion in 2023 and is poised to surpass USD 46.41 Billion by end of the year 2032, witnessing more than 18.4% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 13.96 Billion
• CAGR (2024-2032): 18.4%
• Forecast Year Value (2032): USD 46.41 Billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

The increasing popularity and acceptance of manga both in Japan and internationally is a key growth driver for the manga market. With the rise of digital platforms, manga has become more accessible to a global audience, leading to a surge in demand for translated versions of popular titles. This trend is expected to continue driving growth in the market in the coming years.

The growing diversity of genres and themes in manga is another major growth driver. With manga now catering to a wide range of tastes and preferences, including romance, horror, science fiction, and fantasy, there is a manga title for every reader. This diversity has helped attract new readers and expand the market, further fueling its growth.

The increasing investment in anime adaptations of popular manga series is also driving growth in the market. Anime adaptations serve as a marketing tool to reach a wider audience and generate additional revenue streams. As the popularity of anime continues to rise, so does the demand for manga, leading to increased sales and market growth.

Report Scope

Report Coverage	Details
Segments Covered	Content Type, Distribution Channel, Genre, Gender, Audience.
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Akita Publishing, Bilibili Comics Pte.., Bungeishunjū., GOOD SMILE COMPANY, INC., Hitotsubashi Group, Houbunsha, Kadokawa, Kodansha., Nihon Bungeisha, Seven Seas Entertainment, Shogakukan, Shueisha, VIZ Media LLC, Yen Press LLC

Industry Restraints:

One major restraint in the manga market is the threat of piracy and illegal distribution of manga content. Piracy not only violates the intellectual property rights of creators and publishers but also undermines legitimate sales and distribution channels. This has led to revenue losses for the industry and poses a significant challenge to its growth.

Another major restraint in the manga market is the aging demographic of its core audience in Japan. As the population ages, there is a risk of declining demand for manga among older readers. This demographic shift could potentially impact sales and market growth, posing a challenge for publishers and creators to attract and retain younger readers to sustain the market.

Regional Forecast:

Regional Analysis:

North America (U.S., Canada):

The Manga market in North America, particularly in the U.S. and Canada, is one of the largest outside of Asia. With a growing fan base and increasing popularity among both youth and adults, the demand for Manga content continues to rise. The accessibility of Manga through online platforms and physical stores has contributed to the market's expansion in these countries. Additionally, the influence of Japanese culture and the success of Manga adaptations in film and television have further boosted the market in North America.

Asia Pacific (China, Japan, South Korea):

In the Asia Pacific region, China, Japan, and South Korea stand out as key players in the Manga market. Japan, being the birthplace of Manga, has a well-established industry with a diverse range of genres and artists. The popularity of Manga in Japan has spread to neighboring countries like South Korea, where webtoons have become a significant part of the market. China, with its large population and growing interest in Japanese culture, has also seen a rise in Manga consumption among its youth.

Europe (United Kingdom, Germany, France):

Europe, particularly countries like the United Kingdom, Germany, and France, has seen a surge in Manga popularity in recent years. The diverse and multicultural populations in these countries have embraced Manga as a form of entertainment and art. Local conventions, events, and dedicated Manga cafes have helped create a thriving community of Manga fans in Europe. The availability of translations in multiple languages has also made Manga accessible to a wider audience in these countries.

Segmentation Analysis:

In terms of segmentation, the global manga market is analyzed on the basis of Content Type, Distribution Channel, Genre, Gender, Audience.

Printed Manga Market Analysis:

The printed manga market continues to be a significant segment within the industry, with a dedicated audience primarily consisting of both male and female readers. Despite the growing popularity of digital manga, many readers still prefer the tactile experience of reading a physical copy. The distribution channels for printed manga typically include bookstores, specialty comic shops, and online retailers. The genre diversity within printed manga is extensive, catering to a wide range of tastes from shonen action to shojo romance. The audience for printed manga skews slightly towards female readers, but there is a dedicated male audience as well.

Digital Manga Market Analysis:

The digital manga market has seen significant growth in recent years, with a shift towards online platforms and digital storefronts. This segment appeals to both male and female readers who prefer the convenience of reading manga on digital devices such as tablets and smartphones. The distribution channels for digital manga include dedicated manga apps, online platforms like ComiXology, and direct downloads from websites. The genres available in digital manga are diverse, offering everything from fantasy and sci-fi to slice-of-life and horror. The audience for digital manga is generally younger and more tech-savvy, with a larger proportion of male readers compared to the printed manga market.

Competitive Landscape:

The competitive landscape in the Manga Market is highly dynamic and competitive. The market is dominated by several key players who are constantly striving to innovate and expand their market share. Some of the top companies operating in the Manga Market worldwide are:

1. Shueisha

2. Kodansha

3. Shogakukan

4. Kadokawa

5. Square Enix

6. Hakusensha

7. VIZ Media

8. Akita Shoten

9. Futabasha

10. Takeshobo