Location-based Advertising Market Analysis
Segmentation Analysis:
In terms of segmentation, the global Location-based Advertising market is analyzed on the basis of Advertising Type, Type, And End-User.
The Location-based Advertising Market can be segmented by Advertising Type into Push and Pull advertising. Push advertising involves sending targeted messages to users based on their location, while Pull advertising requires users to actively engage with the advertisement to receive location-based information.
Type of Location-based Advertising
Within the Location-based Advertising Market, different types of advertising methods are utilized, including Geotargeting, Geofencing, Beaconing, Mobile Targeting, and Geo-conquesting. Geotargeting involves targeting advertisements to specific geographic locations, while Geofencing sets up virtual boundaries to trigger location-based ads. Beaconing uses Bluetooth technology to send targeted messages to users in proximity, and Mobile Targeting delivers ads to users based on their mobile device's location. Geo-conquesting targets users who are in the vicinity of a competitor's location to promote a different service or product.
End Users of Location-based Advertising
The Location-based Advertising Market caters to various end users, including Travel & Hospitality, Entertainment & Media, and Healthcare industries. Travel & Hospitality businesses utilize location-based advertising to promote services and attractions to tourists in specific locations. Entertainment & Media companies use location-based advertising to target audiences attending events or visiting venues. Healthcare providers leverage location-based advertising to reach patients in need of medical services in their vicinity.
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