Lingerie Market Size & Share, By Product (Bras, Panties, Shapewear), Distribution Channel (Offline, Online), Material (Cotton, Lace, Silk), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Lingerie Market crossed USD 7.2 Billion in 2023 and is predicted to cross USD 11.66 Billion by end of the year 2032, witnessing more than 5.5% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 7.2 Billion
• CAGR (2024-2032): 5.5%
• Forecast Year Value (2032): USD 11.66 Billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

One of the primary growth drivers in the lingerie market is the increasing focus on body positivity and inclusivity. As society increasingly embraces diverse body types and celebrates individuality, lingerie brands are expanding their size ranges and promoting campaigns that represent real women. This shift not only resonates with consumers but also encourages them to try new styles and invest in quality pieces, contributing to overall market growth. Fashion brands are integrating inclusive messaging and designs, fostering a sense of belonging and connection with their target audience.

Another significant driver is the rise of e-commerce and online shopping. The convenience of online platforms allows consumers to explore a wide variety of products from the comfort of their homes, facilitating access to niche and international brands. This accessibility enhances customer experience and provides opportunities for lingerie companies to reach a global audience. Moreover, social media marketing and influencer partnerships have also bolstered online sales, as consumers are more inclined to purchase items after seeing them endorsed by their favorite personalities.

Lastly, an increasing demand for comfort-oriented lingerie is shaping the market. Consumers are gravitating towards products that prioritize comfort, especially in the wake of lifestyle changes brought on by the pandemic. Brands are responding by launching innovative fabrics, seamless designs, and supportive styles that meld functionality with aesthetics. This trend not only meets the evolving consumer preferences but also drives sales as customers opt for versatile pieces that can be worn daily.

Report Scope

Report Coverage	Details
Segments Covered	Product, Distribution Channel, Material
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Jockey International, Victorias Secret, Zivame, Gap,, La Perla, Chantelle Group, Hanesbrands, Triumph International., Aimer Group, Hunkemoller, Bare Necessities, Calvin Klein, Wolford AG, Lise Charmel, MAS Holdings

Industry Restraints:

Despite the promising growth prospects, the lingerie market faces certain restraints, one being the intense competition among established and emerging brands. The industry is saturated with numerous players vying for consumer attention, leading to price wars and decreased profit margins. This environment can make it challenging for brands to differentiate themselves and build customer loyalty. Additionally, smaller companies may struggle with visibility and distribution, limiting their potential to compete effectively in such a crowded marketplace.

Another restraint is the fluctuating raw material prices, which can impact production costs and ultimately retail prices. The lingerie market of today relies on various materials, including lace, cotton, and synthetic fabrics, whose costs can be affected by seasonal changes or supply chain disruptions. This volatility in material costs can make it difficult for brands to maintain stable pricing, potentially leading to a decrease in consumer spending if prices rise significantly. Balancing cost-efficiency with quality remains a challenge that could hinder growth in the market.

Regional Forecast:

North America

The lingerie market in North America, primarily driven by the U.S. and Canada, exhibits a strong growth trajectory due to rising consumer awareness about personal style, comfort, and the increasing importance of lingerie in contemporary fashion. The U.S. leads this market owing to the presence of well-established retail brands and online platforms that cater to diverse consumer preferences. Innovation in product design, including the use of technologically advanced fabrics, is shaping the market. The focus on inclusivity and body positivity has resulted in a wider range of sizes and styles, further boosting sales. Additionally, the growing trend of e-commerce is significantly impacting purchasing behavior, allowing consumers to access a broad selection of products.

Asia Pacific

In the Asia Pacific region, the lingerie market is rapidly expanding, particularly in China, Japan, and South Korea. China is the largest market, driven by the increasing purchasing power of consumers and a shift towards modern and stylish intimate wear. The demand for high-quality and luxury lingerie is on the rise, especially among younger demographics. Japan's lingerie market reflects a blend of tradition and modernity, with an emphasis on creativity in design and cultural influences. Meanwhile, South Korea showcases a dynamic market characterized by innovative marketing strategies and the influence of K-pop culture on fashion choices. Overall, the region is witnessing a surge in online shopping, with brands leveraging social media to reach younger consumers.

Europe

Europe's lingerie market is characterized by significant diversity, influenced by cultural variations across countries such as the United Kingdom, Germany, and France. The U.K. market emphasizes sustainability and ethical sourcing, with consumers increasingly seeking eco-friendly lingerie options. In Germany, the emphasis is on comfort and functionality, while France is renowned for its luxury lingerie, reflecting a premium segment that caters to sophisticated tastes. The rise of e-commerce is prominent across Europe, allowing brands to reach a wider audience and adapt to changing consumer behaviors. There is a growing trend toward personalization and customization, as brands aim to enhance customer experience and foster loyalty.

Segmentation Analysis:

In terms of segmentation, global Lingerie market is analyzed on the basis of Product, Distribution Channel, Material.

Lingerie Market Segment Analysis

By Product

The lingerie market can be segmented into three primary product categories: bras, panties, and shapewear. Bras represent a significant portion of the market, driven by ongoing innovation in design, comfort, and functionality. The demand for sports bras has surged, reflecting a growing trend towards athleticism and wellness. Panties, while traditionally lower in price, benefit from consumer interest in variety, including different styles such as briefs, thongs, and boyshorts. Shapewear has gained popularity over recent years as consumers seek garments that enhance body contours, leading to its increased presence in the lingerie segment. This diversification in product offerings caters to various consumer preferences, making it a dynamic segment.

Distribution Channel

The distribution channel is a critical factor in the lingerie market, which can be categorized into offline and online channels. Offline retail continues to play an essential role, encompassing department stores, specialty lingerie shops, and boutiques that offer unique shopping experiences and personalized services. However, the online segment is experiencing rapid growth, driven by changing consumer shopping behaviors and increased convenience. E-commerce platforms allow for a broader selection and competitive pricing, appealing particularly to younger consumers. The combination of offline and online channels caters to different shopping preferences, ensuring comprehensive market coverage.

Material

The material segment of the lingerie market includes cotton, lace, and silk, each contributing uniquely to product offerings. Cotton remains a popular choice due to its comfort, breathability, and affordability, making it widely favored for everyday wear. Lace, associated with elegance and sensuality, positions itself as a premium option, often appealing to consumers looking for special occasion lingerie. Silk, known for its luxurious feel, attracts high-end customers and is often featured in designer collections. The variety in materials allows brands to target distinct consumer demographics, reinforcing the lingerie market's ability to satisfy different tastes and price points.

Competitive Landscape:

The competitive landscape in the lingerie market is characterized by a diverse array of brands catering to various consumer preferences, ranging from luxury to affordability. Major players are continuously innovating with new designs, materials, and sustainable practices to attract a broader customer base. The market is influenced by changing consumer attitudes towards body positivity and inclusivity, prompting brands to expand their size ranges and offer diverse styles. Online retailing has gained momentum, compelling traditional retailers to bolster their e-commerce capabilities. Collaborations with celebrities and influencers are increasingly used for brand promotion, further intensifying competition. The rise of boutique and niche brands alongside established giants has led to a dynamic environment where agility and consumer engagement are key differentiators.

Top Market Players

Victoria's Secret

Hanesbrands Inc.

ThirdLove

Aerie

Calvin Klein

Savage X Fenty

BRAINTREE

Chantelle

Commando

Lingerie by Kiki McDonald