Lawn Mowers Market size surpassed USD 29.62 Billion in 2022 and is poised to reach USD 53.44 Billion, growing at over 6.9% CAGR between 2023 and 2030. With the rising trend of well-maintained outdoor spaces, the demand for lawn mowers has soared, leading to a flourishing market. The market valuation of the lawn mowers segment is projected to increase substantially, driven by various growth drivers and opportunities, while also facing industry restraints and challenges.
Growth Drivers & Opportunities:
1. Increasing Focus on Landscaping: The growing importance of aesthetically pleasing outdoor spaces and landscaping has propelled the demand for lawn mowers. Homeowners, commercial establishments, and municipalities are increasingly investing in lawn care equipment to maintain pristine lawns and gardens.
2. Urbanization and Green Spaces: As urban areas expand, there is a rising need to create green spaces. The development of public parks, gardens, and recreational areas has further stimulated the demand for lawn mowers.
3. Technological Advancements: Continuous technological innovations in lawn mower designs, such as autonomous models, robotic mowers, and electric-powered options, have revolutionized the market. These advancements offer improved convenience, efficiency, and eco-friendly alternatives, attracting a wider customer base.
Industry Restraints & Challenges:
Report Coverage | Details |
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Segments Covered | Product, End-Use, Region |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | American Honda Motor Co., Ariens Company, Briggs Stratton, Deere & Company, Deere & Company, Falcon Garden Tools, Fiskars, Husqvarna Group, MTD Products, Robert Bosch GmbH, Robomow Friendly House, The Toro Company |
1. High Initial Costs: The initial investment for purchasing lawn mowers, especially advanced and high-end models, can be quite significant. This cost can prove to be a hindrance for budget-conscious customers, limiting market penetration.
2. Environmental Concerns: Traditional gas-powered lawn mowers contribute to air and noise pollution. As environmental awareness increases, there is a growing demand for eco-friendly alternatives. However, electric-powered models may have limited run-time or struggle with larger lawns, creating a challenge in catering to diverse customer needs.
3. Seasonal Demand: The demand for lawn mowers is often driven by seasonal factors, with peak sales observed during spring and summer months. This seasonality can pose challenges for manufacturers in terms of maintaining consistent revenue streams throughout the year.
Despite these challenges, the lawn mowers market is expected to continue its growth trajectory due to the rising demand for landscaping, green spaces, and technological advancements. Manufacturers and industry players are enhancing product offerings to cater to diverse customer requirements, carving out a niche for themselves in the competitive market. Moreover, the increasing environmental consciousness and government initiatives promoting eco-friendly lawn care practices are propelling the shift towards sustainable and efficient lawn mowing solutions.
North America:
The lawn mowers market in North America is expected to witness steady growth during the forecast period. This can be attributed to the increasing focus on enhancing outdoor spaces, particularly in residential areas. Rising disposable incomes and a greater inclination towards manicured lawns are driving the demand for lawn mowers in this region. Additionally, the presence of well-established lawn care companies and manufacturers in North America further fuels the market growth.
Asia Pacific:
The Asia Pacific lawn mowers market is projected to have a substantial growth rate in the coming years. The growing urbanization and rising middle-class population in countries like China and India are the key factors boosting the demand for lawn mowers in this region. Additionally, the increasing trend of aesthetics and landscaping in commercial spaces such as hotels, resorts, and golf courses further drives the market growth. The availability of cost-effective lawn mowers and the presence of several local manufacturers also contribute to the market expansion in this region.
Europe:
The lawn mowers market in Europe is expected to witness significant growth, driven by factors such as high disposable incomes, favorable government regulations promoting green spaces, and increased consumer awareness regarding environmental sustainability. The demand for robotic lawn mowers is particularly prominent in this region due to the convenience and time-saving benefits they offer. Additionally, the inclination towards landscaped gardens and recreational spaces further boosts the market growth in Europe.