Kefir Market Size

Market Outlook:

Kefir Market size is predicted to reach USD 5.53 billion by 2034, up from USD 3.03 billion in 2024, reflecting a CAGR of over 6.2% during the forecast period from 2025 to 2034. The industry revenue for 2025 is projected to be USD 3.2 billion.

• Base Year Value (2024): USD 3.03 billion
• CAGR (2025-2034): 6.2%
• Forecast Year Value (2034): USD 5.53 billion
• Historical Data Period: 2019-2024
• Largest Region: Europe
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunity:

The increasing consumer awareness regarding the health benefits of consuming probiotic products like kefir is a major growth driver for the kefir market. Probiotics are known to improve gut health, boost immunity, and even aid in weight management, driving the demand for kefir products.

The rising demand for natural and organic food products is another key growth driver for the kefir market. Consumers are actively seeking out healthier and cleaner food options, leading them to opt for kefir over traditional dairy products. The natural fermentation process of kefir also appeals to consumers looking for gut-friendly options.

The growing popularity of plant-based alternatives is also fueling the growth of the kefir market. As more consumers adopt plant-based diets for health, environmental, and ethical reasons, the demand for non-dairy kefir made from alternative sources like coconut milk, almond milk, or soy milk is on the rise.

Industry

Report Scope

Report Coverage	Details
Segments Covered	Form, Nature, Type, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Lifeway Foods, Nestle SA, Danone SA, The Hain Celestial Group, Green Valley Creamery, Muller, Biotiful Dairy., Nourish Kefir, Redwood Hill Farm & Creamery, OSM Krasnystaw

One of the major restraints for the kefir market is the limited awareness and understanding of probiotic products among consumers. Lack of education around the benefits of probiotics and kefir may hinder the growth of the market, as consumers may opt for more familiar dairy products instead.

The high cost of kefir products compared to traditional dairy products is another significant restraint for the market. The premium pricing of kefir may deter price-sensitive consumers from purchasing these products regularly, limiting the potential market growth.