Hairstyling Products Market Size
Market Outlook:
Base Year Value (2023)
USD 27.85 Billion
CAGR (2024-2032)
5.9%
Forecast Year Value (2032)
USD 46.06 Billion
Historical Data Period
2019-2023
Largest Region
Asia Pacific
Forecast Period
2024-2032
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Market Dynamics:
Growth Drivers & Opportunity:The increasing focus on personal grooming and styling among consumers globally is driving the demand for hairstyling products. The growing trend of hair coloring, styling, and maintaining different hair textures is fueling the market growth. Additionally, the rising popularity of social media platforms and beauty influencers is influencing consumers to experiment with different hairstyling products, contributing to market expansion.
Industry
Report Scope
| Report Coverage | Details |
|---|---|
| Segments Covered | Product, End-Use, Distribution Channel |
| Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
| Company Profiled | Procter & Gamble, L'Oréal Groupe, Revlon, Kao, Unilever, Shiseido Company, Limited, Henkel AG & Co. KGaA, Mandom, Amorepacific, Flora and Curl |
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One of the major restraints in the hairstyling products market is the presence of harmful chemicals in certain products that can damage hair quality and lead to long-term hair problems. This has raised concerns among health-conscious consumers, leading them to opt for natural and organic alternatives, thereby impacting the sales of traditional hairstyling products. Another restraint is the intense competition in the market, with numerous brands offering similar products, making it challenging for companies to differentiate themselves and attract and retain customers.
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