Hairstyling Products Market Size & Share, By Product (Pomade, Hair Spray), End-use (Men, Women), Distribution Channel (Hypermarkets & Supermarkets, Online), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Hairstyling Products Market crossed USD 27.85 Billion in 2023 and is estimated to reach USD 46.06 Billion by end of the year 2032, observing around 5.9% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 27.85 Billion
• CAGR (2024-2032): 5.9%
• Forecast Year Value (2032): USD 46.06 Billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

The increasing focus on personal grooming and styling among consumers globally is driving the demand for hairstyling products. The growing trend of hair coloring, styling, and maintaining different hair textures is fueling the market growth. Additionally, the rising popularity of social media platforms and beauty influencers is influencing consumers to experiment with different hairstyling products, contributing to market expansion.

Report Scope

Report Coverage	Details
Segments Covered	Product, End-Use, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Procter & Gamble, L'Oréal Groupe, Revlon, Kao, Unilever, Shiseido Company, Limited, Henkel AG & Co. KGaA, Mandom, Amorepacific, Flora and Curl

Industry Restraints:

One of the major restraints in the hairstyling products market is the presence of harmful chemicals in certain products that can damage hair quality and lead to long-term hair problems. This has raised concerns among health-conscious consumers, leading them to opt for natural and organic alternatives, thereby impacting the sales of traditional hairstyling products. Another restraint is the intense competition in the market, with numerous brands offering similar products, making it challenging for companies to differentiate themselves and attract and retain customers.

Regional Forecast:

North America:

The hairstyling products market in North America is a mature and competitive industry. The United States is the largest market in the region, with a high demand for premium and innovative hair styling products. Canada also contributes significantly to the market, with a growing trend towards natural and sustainable hair care products.

Asia Pacific:

The Asia Pacific region is a rapidly growing market for hairstyling products, driven by the increasing disposable income and changing consumer preferences in countries like China, Japan, and South Korea. These countries are embracing new trends and technologies in the beauty industry, leading to a surge in demand for a wide range of hairstyling products.

Europe:

In Europe, the market for hairstyling products is diverse, with countries like the United Kingdom, Germany, and France being key players in the industry. The United Kingdom is known for its fashion-forward trends and a strong demand for premium hair care products. Germany boasts a strong manufacturing base for hair styling products, while France is famous for its luxury beauty brands and innovative hair care solutions.

Segmentation Analysis:

In terms of segmentation, the global hairstyling products market is analyzed on the basis of Product, End-Use, Distribution Channel

Hairstyling Products Market:

Pomade:

The pomade segment in the hairstyling products market is experiencing steady growth, driven by the increasing demand for hair styling products that offer long-lasting hold and shine. Pomades are popular among both men and women for creating sleek and polished looks, making them a versatile styling product in the market.

Hair Spray:

The hair spray segment is witnessing significant growth in the hairstyling products market, due to the rising focus on hair care and grooming among consumers. Hair sprays are widely used by both men and women to set and hold their hairstyles in place, making them an essential product in the grooming routine of many individuals.

End-use Analysis:

Men:

The men's segment in the hairstyling products market is growing rapidly, driven by the increasing trend of men focusing on their grooming and appearance. Men are increasingly using hairstyling products such as pomade and hair spray to achieve a variety of hairstyles, ranging from slicked-back looks to textured styles.

Women:

The women's segment in the hairstyling products market is also witnessing growth, fueled by the rising demand for innovative hair styling products that cater to different hair types and textures. Women are increasingly experimenting with different hairstyles and using products like pomade and hair spray to achieve volume, hold, and texture in their hair.

Distribution Channel Analysis:

Hypermarkets & Supermarkets:

The hypermarkets and supermarkets segment is a significant distribution channel for hairstyling products, as these retail outlets offer a wide range of products from different brands at competitive prices. Consumers often prefer purchasing hairstyling products from hypermarkets and supermarkets due to the convenience of shopping for their grooming needs along with other household items.

Online:

The online distribution channel is experiencing rapid growth in the hairstyling products market, driven by the increasing trend of consumers shopping for beauty and grooming products online. Online platforms offer a wide variety of hairstyling products, allowing consumers to compare prices, read reviews, and make purchases conveniently from the comfort of their homes.

Competitive Landscape:

The competitive landscape in the Hairstyling Products Market is highly diverse and competitive with a large number of players vying for market share. Some of the top market players operating in the industry include:

1. L'Oreal

2. Procter & Gamble

3. Unilever

4. Estee Lauder

5. Henkel

6. Revlon

7. Shiseido

8. Kao Corporation

9. Coty

10. Amorepacific