Hair Scrunchies Market Size & Share, By Material (Fabric, Satin, Crystal, Velvet, Others), Price Range (Low, Medium, High), Size (Small, Medium, Large), Color Type (Single colored, Multi-colored, Printed), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Hair Scrunchies Market crossed USD 27.81 Million in 2023 and is anticipated to reach USD 44.29 Million by end of the year 2032, witnessing more than 5.6% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 27.81 Million
• CAGR (2024-2032): 5.6%
• Forecast Year Value (2032): USD 44.29 Million
• Historical Data Period: 2019-2023
• Largest Region: North America
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

One major growth driver for the Hair Scrunchies Market is the increasing popularity of athleisure and activewear clothing trends. As more consumers incorporate workout attire into their everyday wardrobe, the demand for hair accessories like scrunchies that complement these styles also rises. This trend has led to a surge in sales of stylish and functional hair scrunchies, driving growth in the market.

Another key growth driver is the growing awareness and acceptance of sustainable and eco-friendly products among consumers. With an increasing focus on sustainability and environmental impact, many consumers are seeking out hair scrunchies made from eco-friendly materials such as organic cotton, bamboo, or recycled fabric. As a result, manufacturers are expanding their offerings to include more sustainable options, attracting environmentally-conscious consumers and driving growth in the market.

Lastly, the rise of social media influencers and online beauty tutorials has significantly boosted the visibility and popularity of hair accessories, including scrunchies. Trendsetters and influencers showcasing different hairstyles and hair accessories on platforms like Instagram and TikTok have contributed to a surge in demand for trendy and unique scrunchies. This increased exposure has created opportunities for brands to target a wider audience and drive growth in the Hair Scrunchies Market.

Report Scope

Report Coverage	Details
Segments Covered	Material, Price Range, Size, Color Type
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Claires Stores, Emi Jay, Etsy, Forever 21, Goody Products, Invisibobble, Kitsch, LLC, L. Erickson USA, Madewell, Mimis The Look, LLC, Scunci International, Slip, Target, Urban Outfitters, Zara

Industry Restraints:

One major restraint in the Hair Scrunchies Market is the presence of a saturated market with intense competition among manufacturers and suppliers. With the increasing popularity of hair scrunchies, numerous brands are entering the market, leading to an oversaturation of products. This high level of competition can make it challenging for brands to stand out and differentiate themselves, potentially hindering growth and profitability in the industry.

Another significant restraint is the impact of fluctuating raw material prices on production costs. The cost of materials such as fabric, elastic, and embellishments can vary due to factors like supply chain disruptions, currency fluctuations, and market demand. Fluctuating raw material prices can increase production costs for manufacturers, leading to higher retail prices for consumers or reduced profit margins. This challenge can pose a barrier to growth for businesses in the Hair Scrunchies Market, especially for small and medium-sized enterprises with limited resources to absorb cost fluctuations.

Regional Forecast:

North America:

- The hair scrunchies market in North America is expected to witness steady growth due to the increasing popularity of hair accessories among the fashion-conscious population.

- In the United States, the market is driven by the growing demand for hair scrunchies as a stylish and versatile accessory for both casual and formal occasions.

- Canada is also witnessing a rise in the adoption of hair scrunchies, particularly among the younger population who are looking for trendy and colorful options to accessorize their hair.

Asia Pacific:

- In China, the hair scrunchies market is experiencing robust growth, as the country’s younger demographic is embracing hair accessories as a means of self-expression and fashion statement.

- Japan and South Korea are also key markets for hair scrunchies, with a strong demand for high-quality and innovative designs in these countries.

- The increasing influence of social media and celebrities on fashion trends is further driving the growth of the hair scrunchies market in Asia Pacific.

Europe:

- The United Kingdom has emerged as a prominent market for hair scrunchies, with a growing number of consumers opting for sustainable and ethically-made products.

- Germany is another key market in Europe, with a preference for premium and luxury hair accessories driving the demand for high-end hair scrunchies.

- France, known for its fashion-forward consumer base, is witnessing a surge in the popularity of designer hair scrunchies, as consumers seek unique and trendy options to elevate their hairstyles.

Segmentation Analysis:

In terms of segmentation, the global hair scrunchies market is analyzed on the basis of Material, Price Range, Size, Color Type.

Material:

The hair scrunchies market can be segmented by material into fabric, satin, crystal, velvet, and others. Fabric scrunchies are the most popular choice among consumers due to their versatility and comfortable feel. Satin scrunchies are often preferred for special occasions or formal events, while crystal scrunchies add a touch of glamour and sparkle to any hairstyle. Velvet scrunchies are known for their luxurious texture and are often chosen for more sophisticated looks. The "others" category may include materials such as leather, faux fur, or metallic finishes, catering to those looking for unique and trendy options in the market.

Price Range:

Hair scrunchies are available in a wide range of price points, catering to consumers with varying budgets. The market can be segmented into low, medium, and high price ranges. Low-price scrunchies are typically made of affordable materials and are ideal for everyday use or as budget-friendly options for consumers. Medium-priced scrunchies offer a balance between quality and affordability, appealing to a broader consumer base. High-priced scrunchies are often made of premium materials and may feature intricate designs or embellishments, making them a choice for those willing to invest in high-quality accessories.

Size:

Hair scrunchies come in different sizes to accommodate various hair types and styling preferences. The market can be segmented into small, medium, and large sizes. Small scrunchies are ideal for thin or short hair, providing a subtle and delicate look. Medium-sized scrunchies are the most commonly found in the market and are versatile enough to be used in different hair styles and lengths. Large scrunchies are great for thick or long hair, offering a secure hold and a bold statement look.

Color Type:

Hair scrunchies come in a variety of colors and patterns to suit different tastes and occasions. The market can be segmented into single-colored, multi-colored, and printed scrunchies. Single-colored scrunchies are classic, versatile, and easy to match with any outfit or hair color. Multi-colored scrunchies offer a fun and vibrant option, often featuring multiple hues or color combinations. Printed scrunchies showcase various designs, patterns, or motifs, adding a touch of personality and style to the hair accessory.

Competitive Landscape:

The competitive landscape in the Hair Scrunchies Market is highly dynamic and competitive, with numerous brands and companies vying for market share. These companies are constantly innovating and offering a wide range of products to cater to the diverse needs and preferences of consumers. The key players in the Hair Scrunchies Market are focused on expanding their product portfolios, enhancing their distribution networks, and leveraging effective marketing strategies to gain a competitive edge in the market. Additionally, the growing demand for eco-friendly and sustainable hair accessories has also emerged as a key trend in the market, with several players introducing environmentally conscious scrunchies made from organic materials.

Top Market Players:

1. Scunci

2. Goody

3. Kitsch

4. Claire's

5. Urban Outfitters

6. Anthropologie

7. Sephora

8. Free People

9. Lululemon

10. Forever 21