Glamping Market Size & Share, By Accommodation (Cabins & Pods, Tents, Yurts, Treehouses), Age Group (18 - 32, 33 - 50, 51 - 65, Above 65 Years), Booking Mode - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Glamping Market size is forecast to grow from USD 3.43 billion to USD 8.98 billion between 2025 and 2034, marking a CAGR of more than 10.1%. The expected industry revenue in 2025 is USD 3.75 billion.

• Base Year Value (2024): USD 3.43 billion
• CAGR (2025-2034): 10.1%
• Forecast Year Value (2034): USD 8.98 billion
• Historical Data Period: 2021-2034
• Largest Region: Asia Pacific
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The glamping market has experienced substantial growth due to several key drivers that cater to evolving consumer preferences. A significant contributor to this expansion is the rising interest in outdoor activities and nature-based vacations. More travelers are seeking unique, immersive experiences that allow them to connect with nature without sacrificing comfort. Glamping offers the perfect blend of adventure and luxury, appealing to both seasoned travelers and those new to outdoor experiences.

Another important driver is the increasing emphasis on wellness and self-care. Many consumers view vacations as an opportunity to unwind and de-stress, and glamping locations often provide serene environments that promote relaxation amid natural settings. This trend is further amplified by the growing availability of eco-friendly accommodations, attracting environmentally conscious travelers who prioritize sustainability in their choices.

Digital marketing and social media have also played a crucial role in the glamping market's growth. The picturesque nature of glamping sites makes them highly shareable on platforms like Instagram and Pinterest, inspiring potential travelers to seek out these unique experiences. This visibility increases consumer awareness and interest, leading to an influx of bookings. Additionally, travel influencers often feature glamping sites, helping to amplify the appeal among younger demographics who are more inclined to explore novel vacation options.

The rise of remote work and the flexibility it offers has opened up new opportunities for glamping businesses. As more people embrace the ability to work from anywhere, there is a growing demand for accommodations that provide both comfort and a change of scenery. Glamping sites that cater to this market by offering amenities such as Wi-Fi and suitable workspaces can effectively capitalize on this trend.

Report Scope

Report Coverage	Details
Segments Covered	Accommodation, Age Group, Booking Mode
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Under Canvas, Collective Retreats, Tentrr, Eco Retreats, Baillie Lodges, Nightfall Camp Pty., Tanja Lagoon Camp, Wildman Wilderness Lodge, Paperbark Camp, Hoshino Resorts

Industry Restraints:

Despite the positive outlook for the glamping market, several restraints could challenge its growth. One notable obstacle is the relatively high initial investment required to establish and maintain glamping accommodations. Many prospective entrepreneurs may find it financially daunting to secure land, develop unique structures, and ensure quality amenities that meet consumer expectations.

Another issue is the seasonality of glamping experiences. Many glamping sites are heavily influenced by weather conditions and geographic location, leading to fluctuations in occupancy rates throughout the year. This seasonality can affect cash flow and long-term sustainability, especially for smaller operators who may struggle during off-peak seasons.

Competition in the travel and hospitality industry also poses a significant constraint. As glamping becomes more popular, an increasing number of providers are entering the market, leading to heightened competition. This influx can saturate the market, making it more challenging for individual businesses to differentiate themselves and attract customers.

Lastly, regulatory challenges can hinder the growth of the glamping market. Many areas have strict zoning laws and permits that can complicate the establishment of glamping sites. Adhering to these regulations can be time-consuming and costly for operators, potentially stalling the development of new glamping destinations and limiting overall market expansion.

Regional Forecast:

North America

The glamping market in North America, particularly in the United States and Canada, is witnessing significant growth, driven by the rising trend of experiential travel and the increasing preference for outdoor activities. The U.S. stands out as a leading market, with numerous glamping sites emerging in national parks and remote areas, catering to adventure seekers who desire comfort and luxury in nature. Canada is also experiencing a surge in glamping popularity, with its vast wilderness and stunning landscapes attracting both local and international travelers. Regions such as the Rocky Mountains and Ontario are particularly favorable, as they offer unique glamping experiences that highlight the natural beauty of the surroundings.

Asia Pacific

In the Asia Pacific region, glamping is gaining traction, with countries like Japan, South Korea, and China at the forefront. Japan presents a unique blend of traditional culture and modern amenities in its glamping offerings, making it an attractive destination for both domestic and international travelers. Areas like Hokkaido and Okinawa provide nature-infused experiences that resonate with both adventure enthusiasts and luxury seekers. South Korea is also seeing a rise in glamping sites, particularly in national parks and scenic coastal areas, where urban dwellers are flocking to escape the hustle and bustle of city life. Meanwhile, China is rapidly developing its glamping market, driven by the growing middle class and an increasing appetite for unique travel experiences, especially in regions like Yunnan and Sichuan.

Europe

The glamping market in Europe is robust, with countries like the UK, Germany, and France leading the charge. The UK has embraced glamping as a popular way to indulge in nature without sacrificing comfort, particularly in scenic regions such as the Lake District and Cornwall. The glamping trend in Germany is similarly burgeoning, with eco-friendly options and wellness retreats gaining popularity in locations like Bavaria and the Black Forest. France rounds out the European market with its diverse landscape, offering unique glamping opportunities in regions such as Provence and the French Alps, where travelers enjoy vineyard views and mountain scenery in luxurious tents and yurts. Each of these countries exhibits strong potential for continued growth in the glamping sector, driven by an increasing demand for unique and enriching outdoor experiences.

Segmentation Analysis:

In terms of segmentation, the global Glamping market is analyzed on the basis of Accommodation, Age Group, Booking Mode.

Accommodation Segment

The accommodation segment of the glamping market is diverse, encompassing various types of lodging that cater to different preferences and comfort levels. Key sub-segments include yurts, safari tents, treehouses, cabins, and converted trailers. Among these, safari tents and yurts are particularly popular due to their aesthetic appeal and ability to provide a unique outdoor experience while still offering the essential comforts associated with traditional accommodations. Glamping sites that feature treehouses and cabins are also gaining traction, as they offer an adventurous twist on standard lodging. As consumers increasingly seek unique travel experiences, accommodations that offer luxury combined with nature are expected to see robust growth in both interest and market size.

Age Group Segment

When analyzing the age group segment, the glamping market attracts a wide demographic, but specific age groups are emerging as key drivers of growth. Millennials and Gen Z, typically aged between 18 and 35, are leading the charge, drawn to experiences that blend adventure with social media-friendly aesthetics. These younger travelers prioritize experiences over material possessions, making glamping an appealing choice. Conversely, older generations, particularly those aged 36-55, are also significant consumers, often seeking relaxation and quality time with family in nature. This age group values comfort and luxury, which glamping provides, indicating a balanced appeal across various demographics. As both age groups continue to prioritize experiential travel, demand in this segment is expected to rise.

Booking Mode Segment

The booking mode segment highlights the different ways consumers secure their glamping experiences, ranging from direct bookings through service providers to third-party online travel agencies. Direct bookings have traditionally dominated, as many consumers prefer to connect with service providers for personalized experiences. However, the rise of digital platforms and mobile applications is rapidly changing this landscape. Third-party booking sites are becoming increasingly popular due to their convenience and ability to compare options, which appeals to tech-savvy travelers looking for seamless planning. The trend towards increased online engagement, along with a growing reliance on social proof and reviews from other travelers, suggests that the online booking mode will see significant growth as the market continues to expand.

Competitive Landscape:

The glamping market has been experiencing significant growth due to increasing consumer interest in unique travel experiences and a rising preference for luxury in outdoor settings. This sector is characterized by a diverse range of offerings, from luxurious tents and treehouses to safari lodges, catering to various demographics and preferences. Key players in the market are continually innovating their services to attract eco-conscious travelers and those seeking comfort in nature while focusing on sustainability and high-quality amenities. The competitive landscape features both established hospitality brands and niche startups, creating a dynamic environment where creativity and unique experiences are paramount.

Top Market Players

1. Under Canvas

2. Collective Retreats

3. Glamping Hub

4. Tentrr

5. Eco Retreats

6. Altido

7. Treehotel

8. Feather Down

9. Camp Katur

10. The Resort at Paws Up