Asia Pacific: In Asia Pacific, China is the largest market for gift cards, supported by the country's growing e-commerce sector and changing consumer preferences. Japan and South Korea also have strong gift card markets, fueled by technological advancements and a trend towards cashless payments in these countries.
Europe: The gift cards market in Europe is led by the United Kingdom, where gift cards are popular among consumers for gifting occasions and as incentives in employee rewards programs. Germany and France also have thriving gift card markets, with increasing adoption of digital gift cards and a growing focus on sustainability in gifting practices.