Gift Cards Market Analysis
Segmentation Analysis:
In terms of segmentation, the global Gift Cards market is analyzed on the basis of Card Type, End-user.
Closed-loop Card
The closed-loop card segment in the gift cards market is expected to witness steady growth in the coming years. Closed-loop cards are typically restricted for use at a specific retailer or group of retailers, making them a popular choice among consumers who shop frequently at these establishments. Retail establishments often offer closed-loop cards as a way to drive customer loyalty and increase repeat business. These cards also provide retailers with valuable data on consumer spending habits, allowing them to tailor their marketing strategies more effectively.
Open-loop Card
The open-loop card segment in the gift cards market is expected to experience rapid growth, driven by the increasing popularity of gift cards as a convenient gifting option. Open-loop cards, which are issued by major payment processors like Visa and Mastercard, can be used at a wide range of retailers and are often preferred for their flexibility. Corporate institutions, in particular, often opt for open-loop cards as a reward or incentive for employees, clients, or business partners. Additionally, the ability to customize the design and branding of open-loop cards makes them a popular choice for corporate gifting programs.
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