Asia Pacific: In Asia Pacific, China is the largest market for fortified wines, driven by the increasing disposable income and changing consumer preferences. Japan and South Korea also play a significant role in the market, with a growing demand for imported fortified wines and a shift towards premium offerings.
Europe: The fortified wine market in Europe is well-established, with the United Kingdom, Germany, and France being key players in the region. The United Kingdom has a long history of fortified wine consumption, with a strong market for traditional varieties such as Sherry and Port. Germany and France also have a growing market for fortified wines, with a focus on high-quality products and innovative flavors.