Increased demand for processed food and beverages, especially among the urban population, is expected to drive the growth of the flavor masking agents market. The rise in health consciousness and awareness about the benefits of using natural flavor masking agents is also likely to contribute to market growth. Additionally, the growing popularity of functional foods and beverages that require flavor masking agents for improved palatability is anticipated to fuel market expansion.
Industry
Report Coverage | Details |
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Segments Covered | Type, Application, Form |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | Ashland Global Holdings, DuPont de Nemours, Firmenich SA, Frutarom Industries. Givaudan, Huabao International Holdings Limited, International Flavors & Fragrances, Kerry Group, Mane SA, Robertet Group, Sensient Technologies Co, Rporation, Symrise AG, Takasago International, T. Hasegawa, Treatt PLC |
One of the major restraints for the flavor masking agents market is the stringent regulatory environment, particularly in terms of the approval process for new ingredients. This can pose challenges for manufacturers looking to introduce novel flavor masking agents in the market. Another major restraint is the limited availability of raw materials for natural flavor masking agents, which can affect the production and supply chain of these products.