Extruded Snacks Market Size & Share, By Raw Material (Wheat, Potato, Corn, Rice, Multigrain, Oats, Other), Method of Manufacturing (Single-screw extruder, Twin-screw extruder), Type (Sweet, Savory), Distribution Channel (Convenience stores, Hypermarkets & supermarkets, E-commerce platforms, other), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Extruded Snacks Market exceeded USD 64.45 billion in 2023 and is anticipated to cross USD 100.7 billion by end of the year 2032, witnessing more than 5.1% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 64.45 billion
• CAGR (2024-2032): 5.1%
• Forecast Year Value (2032): USD 100.7 billion
• Historical Data Period: 2019-2023
• Largest Region: Europe
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

One of the most significant growth drivers for the extruded snacks market is the increasing demand for convenience foods. As consumers lead busier lifestyles, there is a growing preference for ready-to-eat snacks that require minimal preparation. Extruded snacks fit perfectly into this trend, offering a variety of flavors and forms that satisfy on-the-go eating needs. The versatility of extruded snacks, which can range from savory to sweet, allows manufacturers to cater to diverse tastes and dietary preferences, further boosting their appeal in the market.

Another key driver is the innovation in product formulation and flavors. Companies in the extruded snacks market are constantly experimenting with new ingredients, such as whole grains, legumes, and organic components, to attract health-conscious consumers. Additionally, the introduction of exotic flavors and unique textures enhances the overall consumer experience, leading to increased product uptake. This drive for innovation enables brands to differentiate themselves in a crowded marketplace, positioning extruded snacks as a trendy and desirable option among younger demographics.

The growing trend of snacking among consumers, particularly in emerging markets, is also a major growth driver. As urbanization and disposable incomes rise, consumers in these regions are increasingly turning to snacks as a more frequent source of nourishment. Extruded snacks, known for their affordability and wide availability, are capitalizing on this shift in consumer behavior. The expansion of retail channels and e-commerce has further facilitated access to a variety of extruded snack products, making them an attractive choice for a broader audience.

Report Scope

Report Coverage	Details
Segments Covered	Extruded Snacks Raw Material, Method of Manufacturing, Type, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	PepsiCo, Inc., JTC Limited, Grupo Bimbo, Calbee, Inc., Kellogg Company, Campbell Soup Company, JFC International, Lorenz Snack World, General Mills, Inc., Mondelez International.

Industry Restraints:

Despite the positive growth outlook, the extruded snacks market faces significant restraints, particularly the rising health concerns associated with processed foods. Increasing awareness about the negative health impacts of high-calorie, high-sodium snacks is pushing some consumers toward healthier, more nutritious alternatives. This shift in consumer preferences presents challenges for manufacturers of extruded snacks, compelling them to reformulate products to meet the growing demand for healthier options while balancing taste and texture.

Another restraint is the intense competition within the snack food industry, which can limit the growth potential of extruded snacks. With numerous players vying for market share, companies must invest heavily in marketing and product development to stand out from the competition. This competitive pressure can lead to price wars, which may erode profit margins. Additionally, the need for constant innovation to keep pace with changing consumer preferences drains resources and can hinder the stability and growth of companies operating in the extruded snacks segment.

Regional Forecast:

North America

The extruded snacks market in North America is characterized by a growing demand for innovative flavors and healthier snacking options. The U.S. dominates the market due to high consumption rates and a well-established retail network. Consumer trends are shifting towards plant-based and gluten-free products, which has led manufacturers to diversify their offerings. The presence of major players and extensive distribution channels further enhance market growth. Canada is seeing an increase in health-conscious consumers, leading to the rise of natural and organic extruded snacks.

Asia Pacific

The Asia Pacific region, particularly countries like China, Japan, and South Korea, showcases a dynamic extruded snacks market driven by rapid urbanization and changing consumer lifestyles. In China, rising disposable incomes and the popularity of Western snack foods are propelling demand for extruded snacks. Japan emphasizes unique flavor profiles and premium product offerings, with manufacturers focusing on quality ingredients. South Korea has a strong trend towards snack innovation, with companies introducing novel shapes and flavors to cater to younger demographics.

Europe

In Europe, the extruded snacks market is significantly influenced by health trends and artisanal products. The United Kingdom is witnessing a rise in demand for clean-label snacks, with consumers prioritizing transparency and quality in their food choices. Germany has a robust market for extruded snacks, characterized by a preference for crunchy, savory snacks, while France shows a growing interest in gourmet variants. The market across the region is also fueled by convenience and on-the-go snacking, prompting manufacturers to launch single-serve and packaging innovations.

Segmentation Analysis:

In terms of segmentation, the global Extruded Snacks market is analyzed on the basis of Extruded Snacks Raw Material, Method of Manufacturing, Type, Distribution Channel.

Extruded Snacks Market Segment Analysis

Raw Material

The extruded snacks market is experiencing significant growth driven by a diverse array of raw materials. Wheat remains the predominant choice due to its cost-effectiveness and versatility in producing various textures and flavors. Potato and corn are also popular, each offering unique taste profiles that appeal to consumer preferences. Rice and oats are gaining traction, particularly among health-conscious consumers seeking gluten-free options. The multigrain segment is emerging as a favorable choice, appealing to consumers looking for more nutritious and wholesome snack alternatives. Other unconventional raw materials are also entering the market, offering innovative flavors and catering to niche segments.

Method of Manufacturing

The method of manufacturing plays a crucial role in determining the texture and flavor of extruded snacks. Single-screw extruders are widely used for producing snacks in smaller batches, offering flexibility in production. However, the twin-screw extruder dominates the market due to its ability to efficiently process more complex mixtures and achieve better consistency in texture and flavor. The advanced capabilities of twin-screw extruders enable manufacturers to innovate and create unique snack products, thus driving their adoption in the market.

Type

The type of extruded snacks is bifurcated into sweet and savory segments, with savory snacks leading in market share. This preference is largely driven by changing consumer snacking habits and the growing demand for savory options that provide bold flavors and crunch. Sweet extruded snacks are also carving out a niche, especially among younger consumers and those looking for convenient dessert options. Manufacturers are increasingly tapping into this segment by introducing innovative and healthier sweet snacks, diversifying their product lines to capture a broader audience.

Distribution Channel

The distribution channels for extruded snacks are critical to market reach and growth. Convenience stores are the leading channel, capitalizing on the impulsive buying behavior of consumers seeking quick and easy snack options. Hypermarkets and supermarkets also play a significant role, offering a wide range of products and facilitating bulk purchases. The rise of e-commerce platforms has transformed the landscape, providing consumers with the convenience of shopping from home while presenting manufacturers with global reach. Other channels, including vending machines and specialty stores, are gaining momentum as consumer demand for unique snack experiences increases, further diversifying distribution strategies.

Competitive Landscape:

The competitive landscape in the Extruded Snacks Market is characterized by a diverse range of players, including large multinational corporations and regional manufacturers. Key factors driving competition include product innovation, flavor variety, packaging advancements, and distribution channels. Leading companies are investing in research and development to create healthier and more appealing snack options, capitalizing on trends such as gluten-free and organic products. Additionally, strong marketing strategies and branding efforts play a crucial role in gaining market share. The increasing consumer preference for convenient, on-the-go snacks further intensifies competition among existing players, leading to aggressive pricing strategies and promotional activities.

Top Market Players

1. PepsiCo

2. Mondelez International

3. General Mills

4. Kellogg Company

5. Utz Quality Foods

6. Intersnack Group

7. Calbee, Inc.

8. Baked Snacks

9. Hain Celestial Group

10. B&G Foods