Event Management Software Market Size & Share, By Component (Software, Services), Deployment (Cloud-based), Enterprise (Small and Medium-sized Enterprise), End User (Event Organizers & Planners, Corporate, Government, Education), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Event Management Software Market size exceeded USD 7.82 Billion in 2023 and is anticipated to cross USD 23.49 Billion by end of the year 2032, observing around 13% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 7.82 Billion
• CAGR (2024-2032): 13%
• Forecast Year Value (2032): USD 23.49 Billion
• Historical Data Period: 2019-2023
• Largest Region: North America
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing Demand for Streamlined Event Planning: The market for event management software is driven by the growing demand for tools that can streamline and automate the event planning process, leading to increased efficiency and cost savings for businesses.

2. Technological Advancements: The rapid advancements in technology, such as the integration of artificial intelligence, virtual reality, and mobile applications, are driving the growth of the event management software market by providing new and innovative ways to enhance the event experience and improve attendee engagement.

3. Rising Adoption of Cloud-based Solutions: The increasing adoption of cloud-based event management software solutions is fueling market growth, as businesses seek more flexible and scalable options that can be accessed from anywhere and offer improved data security and reliability.

4. Global Expansion of Events and Conferences: The global expansion of events and conferences, coupled with the rising trend of hybrid events (combining in-person and virtual elements), is creating a significant opportunity for event management software providers to cater to a diverse and growing market.

Report Scope

Report Coverage	Details
Segments Covered	Component, Deployment, Enterprise, End User
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Cvent, Aventon, ON24, RegOnline, Eventbrite, Acteon, Bizzabo, Marketo Engage, Webex Events, GoToWebinar, Hopin, Whova, CrowdCompass, Socio.Events, Swapcard, DoubleDutch, MeetingPlay, Peppero, and Splash

Industry Restraints:

1. Security and Privacy Concerns: The event management software market is constrained by concerns over data security and privacy, as businesses and event organizers are increasingly mindful of the risks associated with handling sensitive attendee information and maintaining regulatory compliance.

2. Initial Implementation Costs: The initial costs associated with implementing event management software, including customization, integration, and training, can act as a restraint on market growth, particularly for smaller businesses with limited budgets.

3. Limited Customization and Integration Options: The market for event management software is restrained by the limitations of existing solutions in terms of customization and integration with other business systems, as businesses seek more tailored and seamless solutions that can meet their specific event management needs.

Regional Forecast:

North America (U.S., Canada):

- The event management software market in North America is driven by the increasing adoption of advanced technology in the event management industry.

- The U.S. holds a significant market share due to the presence of a large number of event management companies and the high demand for efficient event management solutions.

- Canada is also witnessing a rapid growth in the adoption of event management software, especially in the corporate and entertainment sectors.

Asia Pacific (China, Japan, South Korea):

- The event management software market in Asia Pacific is experiencing rapid growth due to the increasing number of corporate events, trade shows, and entertainment events in countries like China, Japan, and South Korea.

- China is expected to emerge as a major market for event management software, driven by the booming entertainment industry and the increasing focus on organizing large-scale events.

- Japan and South Korea are also witnessing a significant demand for event management software, particularly in the corporate and government sectors.

Europe (United Kingdom, Germany, France):

- The event management software market in Europe is characterized by the presence of established players and a strong focus on technological advancements in event management solutions.

- The United Kingdom holds a prominent position in the European market, driven by the growing trend of organizing professional events and conferences.

- Germany and France also contribute significantly to the event management software market in Europe, with a rising demand for efficient event planning and execution solutions across various industry sectors.

Segmentation Analysis:

In terms of segmentation, the global event management software market is analyzed on the basis of Component, Deployment, Enterprise, End User.

Event Management Software Market Analysis

Component

The component segment of the event management software market refers to the different elements that make up the software. These components include software tools, platforms, and applications that are essential for planning, organizing, and managing events. Some of the key components of event management software include registration and ticketing systems, event marketing and promotion tools, attendee management, and event analytics. The component segment is crucial in understanding the functionalities and capabilities of the software, and how they contribute to the overall success of event management.

Deployment

Deployment is a critical segment of the event management software market that focuses on the various methods and strategies for deploying event management software. This segment includes options such as on-premises deployment, cloud-based deployment, and hybrid deployment. Understanding the deployment segment is crucial for businesses as it determines the accessibility, scalability, and security of the event management software. It also impacts the overall cost and maintenance of the software, making it an important consideration for businesses when selecting an event management software solution.

Enterprise

The enterprise segment of the event management software market refers to the different types of businesses and organizations that utilize event management software for their operations. This segment includes small and medium-sized enterprises (SMEs), large enterprises, and multinational corporations. Each type of enterprise has its unique requirements and needs when it comes to event management software, and understanding this segment helps vendors tailor their solutions to meet the specific demands of different businesses.

End User

The end user segment of the event management software market focuses on the different user groups and individuals who interact with the software. This segment includes event planners, organizers, marketing teams, sales teams, and attendees. Understanding the end user segment is important for vendors to design user-friendly interfaces, customizable features, and seamless experiences for all stakeholders involved in event management. By understanding the end user segment, vendors can ensure that their software meets the needs and expectations of all parties involved in organizing and attending events.

Competitive Landscape:

The Event Management Software Market is highly competitive, with numerous companies vying for market share. Key factors driving competition in this market include technological advancements, ease of use, pricing, and customer service. Some of the key players in the Event Management Software Market include Cvent, Eventbrite, Bizzabo, Certain Inc., Ungerboeck Software, etouches, Gather Technologies, Aventri, EventBank, and RegFox. These companies offer a wide range of event management solutions, catering to various needs of businesses and organizations across the world. With the increasing demand for seamless, efficient, and comprehensive event management tools, the competition among these players is expected to intensify in the coming years.

Top Market Players:

1. Cvent

2. Eventbrite

3. Bizzabo

4. Certain Inc.

5. Ungerboeck Software

6. etouches

7. Gather Technologies

8. Aventri

9. EventBank

10. RegFox