Segment: Equipment
One of the key sub-segments in the equipment segment is the semen collection equipment. Semen collection plays a vital role in artificial insemination procedures. It involves the collection of semen from male horses, which is then processed, evaluated, and used for inseminating mares. Semen collection equipment includes artificial vaginas, collection bottles, and filters, among others. The increasing demand for advanced and efficient semen collection equipment that ensures safety and optimal semen quality drives the growth of this sub-segment.
The equine artificial insemination market is characterized by intense competition among market players. Major companies operating in this market include IMV Technologie, Stallion AI Services, Zoetis, Neogen, Zerlotti Genetics, ERC s.r.o., CVS (UK) Limited., HOFFMAN A.I. BREEDERS INC., Nasco, Continental Genetics, LLC, MINITB GMBH, Sussex Equine Hospital. These companies are focusing on product development, strategic collaborations, and mergers and acquisitions to gain a competitive edge. Additionally, they invest heavily in research and development activities to introduce innovative technologies and expand their product portfolios. The market players are also adopting various marketing strategies, such as promotional campaigns and product demonstrations, to enhance their market presence and attract a larger customer base.