Electric Motorcycle and Scooters Market Size & Share, By Product (Motorcycle, Scooters), Battery (SLA, Li-ion), Voltage (24V, 36V, 48V, Others), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Electric Motorcycle and Scooters Market exceeded USD 36.47 billion in 2023 and is estimated to cross USD 56.02 billion by end of the year 2032, observing around 4.9% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 36.47 billion
• CAGR (2024-2032): 4.9%
• Forecast Year Value (2032): USD 56.02 billion
• Historical Data Period: 2019-2023
• Largest Region: Asia Pacific
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

One of the primary growth drivers in the electric motorcycle and scooters market is the increasing environmental awareness among consumers. As concerns about air pollution and climate change escalate, more individuals are seeking eco-friendly transportation alternatives. Electric motorcycles and scooters produce zero emissions during operation, making them an attractive option for environmentally-conscious consumers. This shift in mindset is further supported by government initiatives and incentives aimed at promoting clean energy solutions, thereby encouraging a broader adoption of electric two-wheelers.

Another significant growth driver is the technological advancements in battery technology. The development of more efficient, high-capacity lithium-ion batteries has markedly improved the performance of electric motorcycles and scooters, offering longer ranges and shorter charging times. These enhancements address the common concerns of range anxiety that potential users may have, making electric two-wheelers a more viable option for daily commutes and long-distance travel. As battery technology continues to evolve, it is expected to unlock new possibilities for electric motorcycle and scooter manufacturers.

The rise of urbanization and the subsequent increase in traffic congestion is also fueling the demand for electric motorcycles and scooters. Urban areas face significant challenges with traffic jams and limited parking space, making traditional cars less practical for short-distance travel. Electric two-wheelers offer a compact, efficient, and agile alternative, allowing riders to navigate through congested streets with ease. The convenience they provide in urban mobility is further enhanced by their cost-effectiveness in terms of maintenance and fuel, positioning electric motorcycles and scooters as an appealing choice for city dwellers.

Report Scope

Report Coverage	Details
Segments Covered	Electric Motorcycle and Scooters Product, Battery, Voltage
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	, Zero Motorcycles, Harley-Davidson, Yamaha Motor Company, Hero MotoCorp, NIU Technologies, Gogoro, Vespa, Energica Motor Company, BMW Motorrad

Industry Restraints:

Despite the promising growth in the electric motorcycle and scooters market, the high initial cost compared to traditional gasoline-powered vehicles remains a significant restraint. Although prices have been gradually decreasing with advancements in technology and increased competition within the market, many consumers are still deterred by the upfront investment required for electric models. This cost barrier can hinder widespread adoption, particularly in regions where price sensitivity is prevalent among potential buyers.

Another notable restraint is the limited charging infrastructure available in many areas. While some urban centers are beginning to improve their electric vehicle charging networks, there are still extensive regions where charging stations are sparse or non-existent. This lack of accessibility can lead to concerns regarding the practicality of owning electric motorcycles and scooters, particularly in rural or less-developed areas. As potential customers prioritize convenience and reliability in their transportation options, the absence of a robust charging infrastructure may impede the growth of the electric two-wheeler market.

Regional Forecast:

North America

The electric motorcycle and scooters market in North America is experiencing significant growth, driven by increased environmental awareness and advancements in battery technology. The United States dominates the market, accounting for the majority share, with cities implementing incentives for electric vehicle adoption. Increased government initiatives, such as tax credits and rebates, along with a growing charging infrastructure are expected to boost sales further. Canada is also witnessing a surge in demand, particularly in urban areas, where traffic congestion and pollution concerns are prompting consumers to turn to electric two-wheelers as a sustainable alternative for short-distance travel.

Asia Pacific

The Asia Pacific region is the largest market for electric motorcycles and scooters, spearheaded by China, which is the global leader in electric vehicle production and consumption. China's comprehensive policies supporting electric vehicle manufacturing, generous subsidies, and expansive charging infrastructure have led to rapid market expansion. Japan is focusing on innovations within the sector, prioritizing research and development of higher capacity batteries and smart technologies. South Korea is also emerging as a key player, with increasing investments in electric mobility and consumer interest driven by government support and environmental policies encouraging the transition to electric two-wheelers.

Europe

In Europe, the electric motorcycle and scooters market is growing steadily, with the United Kingdom, Germany, and France being the key contributors. The UK has seen a rise in electric two-wheeler registration due to regulatory support and increased consumer awareness of environmental issues. Germany is a frontrunner in the adoption of electric mobility, with robust infrastructure and strong government incentives encouraging electric motorcycle purchases. France is investing heavily in sustainable transportation, with ambitious goals for reducing emissions, thereby bolstering the electric two-wheeler market. The convergence of stringent emission regulations and consumer demand for sustainable mobility solutions is driving growth across the region.

Segmentation Analysis:

In terms of segmentation, the global Electric Motorcycle and Scooters market is analyzed on the basis of Electric Motorcycle and Scooters Product, Battery, Voltage.

Electric Motorcycle and Scooters Market Segment Analysis

By Product

The electric motorcycle and scooters market is primarily segmented into two categories: motorcycles and scooters. Electric motorcycles have gained significant traction due to their higher power and speed capabilities, appealing to a demographic seeking enhanced performance and longer travel distances. They are often viewed as an eco-friendly alternative to conventional motorcycles, targeting not only urban commuters but also adventure and sports enthusiasts. In contrast, electric scooters dominate the market in terms of sales volume, largely due to their affordability, ease of use, and suitability for short-distance commuting. These scooters are particularly popular in urban areas where traffic congestion and parking difficulties prompt consumers to seek compact and efficient transportation solutions. Overall, the increasing adoption of both product types reflects a shift towards sustainable mobility solutions.

By Battery

Battery technology plays a crucial role in the electric motorcycle and scooters market, with the primary segmentation focusing on sealed lead-acid (SLA) and lithium-ion (Li-ion) batteries. SLA batteries are traditionally utilized for their cost-effectiveness and reliability, particularly in entry-level electric scooters. However, as technology advances and consumer demand for performance increases, Li-ion batteries are emerging as the preferred choice. Li-ion batteries offer higher energy density, lighter weight, and longer lifespan, thereby enhancing the range and efficiency of electric motorcycles and scooters. This shift is resulting in a gradual phasing out of SLA batteries in favor of Li-ion options, driving innovation and fueling market growth.

By Voltage

The market can also be segmented based on voltage, primarily classified into 24V, 36V, 48V, and others. The 24V segment predominantly caters to low-powered electric scooters designed for short urban commutes. These models are popular among casual users seeking basic functionality at an affordable price. The 36V segment offers a balance of power and range, providing a middle ground that satisfies a broader audience, particularly for city commuting. The 48V segment is witnessing substantial growth due to its suitability for higher-powered electric motorcycles and performance-oriented scooters, appealing to riders looking for speed and longer journeys. As technological advancements continue to emerge, other voltage categories may also develop, providing consumers with more tailored options to meet specific performance and efficiency needs.

Competitive Landscape:

The electric motorcycle and scooters market is experiencing rapid growth driven by increasing demand for eco-friendly transportation and advancements in battery technology. Key players are investing in innovative designs and features such as enhanced range, fast charging, and smart connectivity to distinguish themselves in a crowded marketplace. Competition is fierce, with both established automotive manufacturers and new entrants vying for market share. Regulatory support for electric vehicles, coupled with the rising oil prices and growing consumer awareness about environmental issues, is further intensifying the competitive landscape. Companies are also exploring partnerships and collaborations to expand their product offerings and reach a wider audience, while the diversification of supply chains and local manufacturing facilities is becoming a priority to mitigate global supply chain disruptions.

Top Market Players

1. Harley-Davidson

2. Zero Motorcycles

3. Energica Motor Company

4. Gogoro

5. BMW Motorrad

6. KTM AG

7. Honda Motor Co., Ltd.

8. Vespa (Piaggio Group)

9. Yadea Technology Group Co., Ltd.

10. NIU Technologies