Electric Lawn Mower Market Size & Share, By Product Type (Ride-On, Walk-behind), Cord Type (Corded, Cordless), End-user (Residential, Commercial), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Market Outlook:

Electric Lawn Mower Market exceeded USD 9.47 Billion in 2023 and is poised to cross USD 15.33 Billion by end of the year 2032, growing at over 5.5% CAGR between 2024 and 2032.

• Base Year Value (2023): USD 9.47 Billion
• CAGR (2024-2032): 5.5%
• Forecast Year Value (2032): USD 15.33 Billion
• Historical Data Period: 2019-2023
• Largest Region: North America
• Forecast Period: 2024-2032

Market Dynamics:

Growth Drivers & Opportunity:

The increasing popularity of eco-friendly and sustainable gardening practices is driving the demand for electric lawn mowers. Consumers are looking for alternatives to traditional gas-powered mowers to reduce their carbon footprint and lower emissions. Electric lawn mowers offer a cleaner and quieter solution, appealing to environmentally-conscious consumers.

The rising adoption of smart technologies in gardening equipment is also fueling the growth of the electric lawn mower market. Manufacturers are incorporating features such as mobile app connectivity, GPS tracking, and automated scheduling to enhance the user experience. These advanced technologies make it easier for users to maintain their lawns efficiently and effectively.

The growing trend towards urbanization and smaller living spaces is driving the demand for compact and lightweight lawn mowers. Electric lawn mowers are preferred for their versatility and maneuverability in tight spaces, making them ideal for urban dwellers with limited storage and lawn space.

Report Scope

Report Coverage	Details
Segments Covered	Product Type, Cord Type, End-User
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	AriensCo, Black+Decker, Briggs & Stratton, D&D Motor Systems Inc, Deere & Company, Emak S.p.A., Honda Motor, Husqvarna Group, Robert Bosch, RYOBI, STIGA, The Toro Company

Industry Restraints:

The high initial cost of electric lawn mowers compared to gas-powered models remains a major restraint for many consumers. Although electric mowers are more cost-effective in the long run due to lower maintenance and fuel costs, the upfront investment can be a barrier for budget-conscious consumers.

The limited runtime of electric lawn mowers on a single charge is another challenge for some users, especially those with large lawns or dense grass. While battery technology has improved over the years, providing longer runtimes, some users may still experience interruptions in their mowing tasks, requiring frequent recharging.

Regional Forecast:

North America (U.S., Canada)

The electric lawn mower market in North America is experiencing steady growth, driven by factors such as increasing awareness about environmental conservation, rising disposable income, and technological advancements in lawn care equipment. The United States holds a dominant market share in the region, fueled by the popularity of electric lawn mowers among environmentally conscious consumers and stringent environmental regulations. Canada is also witnessing significant growth in the electric lawn mower market, supported by a growing trend towards sustainable living practices.

2. Asia Pacific (China, Japan, South Korea)

In Asia Pacific, the electric lawn mower market is rapidly expanding, primarily driven by the increasing adoption of electric-powered lawn care equipment in countries like China, Japan, and South Korea. China, with its large population and growing urbanization, presents a lucrative opportunity for electric lawn mower manufacturers. Japan, known for its technological advancements, is witnessing a shift towards eco-friendly gardening practices, further boosting the demand for electric lawn mowers. South Korea is also emerging as a key market for electric lawn mowers, supported by favorable government initiatives promoting green technology.

3. Europe (United Kingdom, Germany, France)

Europe has been a strong market for electric lawn mowers, with countries like the United Kingdom, Germany, and France leading the way in terms of adoption and sales. The United Kingdom, in particular, has a high demand for electric lawn mowers due to strict regulations on emissions and noise pollution. Germany, known for its focus on sustainability, is witnessing a surge in the popularity of electric lawn mowers among environmentally conscious consumers. France is also embracing electric lawn mowers, driven by a growing awareness of the importance of reducing carbon footprints and maintaining green spaces.

Segmentation Analysis:

In terms of segmentation, the global Electric Lawn Mower market is analyzed on the basis of Product Type, Cord Type, End-User.

Electric Lawn Mower Market

Ride-On Electric Lawn Mowers:

The ride-on electric lawn mowers segment is expected to witness significant growth in the market, driven by the rising trend of automation and convenience in lawn care. These mowers are preferred by commercial end-users for their efficiency in covering large areas of grass quickly and easily. The ride-on electric lawn mowers are also gaining popularity among residential users with large yards or lawns, as they provide a comfortable and effortless mowing experience.

Walk-Behind Electric Lawn Mowers:

The walk-behind electric lawn mowers segment is projected to hold a significant market share, owing to their affordability and ease of use. These mowers are suitable for both residential and commercial end-users, as they offer precise cutting and maneuverability in small to medium-sized lawn areas. The walk-behind electric lawn mowers are preferred for their lightweight design and low noise levels, making them environmentally friendly and user-friendly.

Corded Electric Lawn Mowers:

The corded electric lawn mowers segment is anticipated to dominate the market, owing to their consistent power supply and unlimited runtime. These mowers are ideal for residential users with small to medium-sized lawns, as they offer reliable performance without the need for battery recharging. The corded electric lawn mowers are also preferred by commercial end-users for their continuous operation and low maintenance requirements.

Cordless Electric Lawn Mowers:

The cordless electric lawn mowers segment is expected to witness significant growth, driven by the increasing demand for freedom of movement and portability. These mowers are gaining popularity among residential users who value convenience and flexibility in lawn care. The cordless electric lawn mowers are equipped with rechargeable batteries, allowing users to mow their lawns without the hassle of cords or restrictions on movement.

Residential Electric Lawn Mowers:

The residential electric lawn mowers segment is projected to lead the market, driven by the growing popularity of eco-friendly and noiseless lawn care solutions among homeowners. These mowers are easy to operate, maintain, and store, making them a preferred choice for residential users with small to large-sized lawns. The residential electric lawn mowers are also favored for their cost-effectiveness and environmental benefits, contributing to the increasing adoption rate in the market.

Commercial Electric Lawn Mowers:

The commercial electric lawn mowers segment is anticipated to witness steady growth, driven by the rising demand for efficient and sustainable landscaping solutions in commercial properties. These mowers are designed for heavy-duty mowing tasks in parks, golf courses, sports fields, and other large areas of grass. The commercial electric lawn mowers offer high performance, durability, and reliability, making them a practical choice for landscaping professionals and maintenance crews.

Competitive Landscape:

The electric lawn mower market is experiencing significant growth due to increasing consumer preference for sustainable and eco-friendly gardening solutions. Numerous companies are competing in this space, with innovation and technology playing crucial roles in product differentiation. Major players are focusing on enhancing battery life, cutting efficiency, and user-friendly features such as smart connectivity and autonomous operation. Additionally, the rise in urban gardening and DIY landscaping is creating opportunities for smaller brands to penetrate the market. As awareness of environmental issues grows, the demand for electric mowers is expected to continue rising, with both established brands and new entrants vying for market share.

Top Market Players

- Husqvarna

- Ego Power+

- Greenworks

- Ryobi

- Panasonic

- Sun Joe

- Bosch

- Black+Decker

- Troy-Bilt

- Lawn-Boy