Electric Kettle Market Size & Share, By Raw Material (Stainless Steel, Plastic, Glass, Others), Application (Residential, Commercial) - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Electric Kettle Market size is projected to grow from USD 1.86 billion in 2024 to USD 3.18 billion by 2034, with a CAGR surpassing 5.5% throughout the forecast period (2025-2034). The industry revenue for 2025 is anticipated to be USD 1.95 billion.

• Base Year Value (2024): USD 1.86 billion
• CAGR (2025-2034): 5.5%
• Forecast Year Value (2034): USD 3.18 billion
• Historical Data Period: 2021-2034
• Largest Region: North America
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The electric kettle market is experiencing significant growth due to several key factors. One major driver is the fast-paced lifestyle of consumers, who increasingly seek convenience in kitchen appliances. Electric kettles offer quick boiling times, catering to the need for efficiency, particularly among busy professionals and families. The rise of instant beverages, such as tea and coffee, has further amplified the demand for electric kettles, as these appliances can swiftly provide hot water necessary for their preparation.

Technological advancements are also contributing to market growth. The introduction of smart electric kettles, equipped with features like Wi-Fi connectivity and app control, appeals to tech-savvy consumers. These innovations not only enhance user experience but also align with the growing trend of smart homes. Additionally, the integration of temperature control options allows users to customize their brewing needs, leading to greater user satisfaction and preference.

Sustainability trends are another growing opportunity for the electric kettle market. As consumers become more environmentally conscious, there is increased interest in energy-efficient appliances. Manufacturers who focus on creating eco-friendly products can capture the attention of this market segment, positioning themselves as responsible and innovative brands. This focus on sustainability can attract a loyal customer base and boost brand reputation.

Report Scope

Report Coverage	Details
Segments Covered	Raw Material, Application
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Koninklijke Philips N.V., Aroma Housewares, Breville USA,, Hamilton Beach Brands,, Groupe SEB, Cuisinart, Electrolux, Morphy Richards, Chef's Choice, Havells India

Industry Restraints:

Despite the positive growth indicators, the electric kettle market faces several

Report Scope

Report Coverage	Details
Segments Covered	Raw Material, Application
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Koninklijke Philips N.V., Aroma Housewares, Breville USA,, Hamilton Beach Brands,, Groupe SEB, Cuisinart, Electrolux, Morphy Richards, Chef's Choice, Havells India

Industry Restraints:. One significant concern is the health and safety aspects associated with electric kettles. Issues such as plastic leaching or concerns about overheating can deter potential buyers. Manufacturers must ensure that they comply with stringent safety regulations to alleviate consumer apprehensions and build trust in their products.

Another restraint is the saturation of the market in certain regions. As the market becomes increasingly crowded with various brands and models, competition intensifies. This can lead to price wars, which may squeeze profit margins and hinder innovation. Companies need to differentiate their products through unique features or superior customer service to maintain their market share amidst rising competition.

Moreover, fluctuating raw material costs can pose challenges to manufacturers. Changes in the prices of metals, plastics, and electronic components may lead to increased production costs, potentially impacting retail prices. Companies are often faced with the dilemma of passing these costs onto consumers or absorbing them, both of which can affect profitability.

Lastly, the availability of alternative products, such as stovetop kettles and water boilers, presents competition. Some consumers may prefer these traditional methods due to perceived reliability or ease of use. This preference can hinder the rapid adoption of electric kettles, particularly in regions where traditional boiling methods are not only common but culturally embedded. Manufacturers must navigate these challenges to continue capturing market interest.

Regional Forecast:

North America

The electric kettle market in North America, particularly in the United States and Canada, is characterized by a demand for high-quality and technologically advanced products. The U.S. is the largest market in this region, driven by a growing trend towards convenience and energy efficiency in kitchen appliances. Consumers are increasingly looking for kettles that offer features such as rapid boiling, temperature control, and smart connectivity. Canada follows closely, with a notable increase in both the adoption of electric kettles and an interest in sustainable products. The focus on health and wellness has also prompted consumers to seek kettles that can brew a variety of beverages, driving further growth.

Asia Pacific

In the Asia Pacific region, countries like China, Japan, and South Korea are witnessing significant growth in the electric kettle market. China stands out as the largest market due to its massive population and increasing urbanization, which fosters a culture of convenience. The rapid rise of the middle class and changing lifestyles contribute to the adoption of electric kettles. Japan is also a key player, known for its high-quality and innovative kitchen appliances, where consumers seek advanced technology and design. South Korea shows similar trends, with growing interest in smart home devices and multi-functional kettles that cater to diverse beverage preferences. The region is expected to continue experiencing robust growth as consumer behavior evolves.

Europe

In Europe, key markets include the United Kingdom, Germany, and France, each demonstrating unique characteristics in their electric kettle consumption. The UK is a significant player, influenced by traditional tea-drinking habits, which sustains a high demand for electric kettles. The emphasis on energy efficiency and design also guides purchasing decisions. Germany showcases a strong market for high-quality and durable appliances, with consumers leaning towards brands that combine functionality with aesthetics. France, with its rich culinary culture, has shown a growing interest in electric kettles that can support various brewing methods. The trend towards sustainability and eco-friendly products is a common theme across these countries, driving innovation and market expansion in the sector.

Segmentation Analysis:

In terms of segmentation, the global Electric Kettle market is analyzed on the basis of Raw Material, Application.

Electric Kettle Market Analysis

Raw Material

The raw materials segment of the electric kettle market primarily consists of stainless steel, plastic, glass, and aluminum. Stainless steel remains a dominant choice due to its durability, resistance to corrosion, and ability to maintain heat effectively. Plastic, on the other hand, is favored for its lightweight and cost-effectiveness, appealing to budget-conscious consumers. Glass kettles are gaining popularity for their aesthetic appeal and health-conscious attributes, as they do not leach chemicals. Among these, stainless steel is expected to exhibit the largest market size as consumers increasingly prioritize durability and safety. Meanwhile, the plastic segment is anticipated to showcase the fastest growth rate, driven by innovations in design and production that enhance its appeal.

Application

The application segment of the electric kettle market includes residential, commercial, and industrial uses. The residential sector commands a significant share of the market, motivated by the rising awareness of energy efficiency and convenience in daily cooking. Within this segment, smart electric kettles, which incorporate technology such as app connectivity and programmable settings, are seeing remarkable growth due to increasing consumer interest in home automation. The commercial application segment, particularly in cafes and restaurants, is also expanding as businesses seek efficient and reliable boiling solutions. This segment is projected to grow at a fast pace driven by demand for quick service and high productivity in food and beverage establishments. The industrial application, while smaller in size, supports specific sectors such as laboratories and food processing, and is expected to witness moderate growth as industries seek robust electric kettles for specialized applications.

Competitive Landscape:

The competitive landscape in the Electric Kettle Market is characterized by a diverse array of players, ranging from multinational corporations to niche manufacturers. This market is driven by innovation in design, energy efficiency, and smart technology integration, catering to the evolving preferences of consumers. Major companies are focusing on expanding their product offerings and enhancing customer experience through advanced features like temperature control, rapid boiling technology, and connectivity with smart home ecosystems. Furthermore, aggressive marketing strategies and partnerships with retail channels are pivotal in maintaining market share. The increasing demand for stylish and multifunctional kitchen appliances is spurring competition, requiring companies to continually adapt their offerings to keep pace with market trends.

Top Market Players

1. Philips

2. Breville

3. Black+Decker

4. Cuisinart

5. Hamilton Beach

6. Tefal

7. Russell Hobbs

8. Zojirushi

9. KitchenAid

10. Bosch