Two major growth drivers for the market include the growing elderly population in the US, which is more prone to incontinence, and rising demand for disposable incontinence products due to their convenience and ease of use.
In terms of segment analysis, the market can be segmented into product type (adult diapers, protective underwear, pads and guards, and others), application (men, women, and children), and distribution channel (online stores, retail stores, and institutional sales).
The competitive landscape of the US Disposable Incontinence Products Market includes key players such as Kimberly-Clark Corporation, SCA, Unicharm Corporation, and Attends Healthcare Group, among others. These companies are focusing on product innovation, strategic collaborations, and geographical expansion to gain a competitive edge in the market.