Waxed Floss:
The waxed floss segment in the dental floss market is expected to witness significant growth due to its ease of use and ability to glide easily between teeth. The wax coating helps in removing plaque and food particles effectively, making it a popular choice among consumers.
Unwaxed Floss:
The unwaxed floss segment is also expected to experience steady growth as it is preferred by individuals who are looking for a more natural and eco-friendly option. Unwaxed floss may not glide as easily as waxed floss, but it is still effective in cleaning teeth and improving oral hygiene.
Dental Tape:
Dental tape, which is wider and flatter than traditional floss, is gaining popularity among consumers who have larger gaps between their teeth or dental work such as braces or bridges. This segment is anticipated to see growth as more people become aware of the benefits of using dental tape for oral care.
Others:
The "Others" category in the dental floss market includes specialized floss products such as floss picks, floss threaders, and floss holders. These products cater to specific needs and preferences of consumers, offering convenience and ease of use. This segment is projected to grow as companies innovate and introduce more tailored floss products to the market.
Distribution Channel
Offline:
The offline distribution channel continues to dominate the dental floss market, with traditional brick-and-mortar stores, pharmacies, and supermarkets being the primary points of purchase for consumers. Offline channels allow customers to physically see and purchase floss products, making it a preferred choice for many individuals.
Online:
The online distribution channel is experiencing rapid growth in the dental floss market, driven by the increasing popularity of e-commerce platforms and online shopping. Consumers are turning to online channels for the convenience of purchasing floss products from the comfort of their homes, as well as the availability of a wider variety of floss options and competitive prices.