Craft Soda Market Analysis
Segmentation Analysis:
In terms of segmentation, the global Craft Soda market is analyzed on the basis of Flavor, Packaging, Distribution Channel.
Cola Flavor:
The cola flavor segment in the craft soda market is one of the most popular flavors among consumers. With its classic and nostalgic taste, cola-flavored craft sodas continue to dominate the market. This flavor appeals to a wide range of consumers and is commonly found in both glass and can packaging options. The cola flavor segment is widely available in both on-trade and off-trade distribution channels, making it easily accessible to consumers.
Tropical Fruits Flavor:
The tropical fruits flavor segment in the craft soda market offers a refreshing and exotic taste experience for consumers. This segment includes a variety of tropical fruit flavors such as pineapple, mango, and passionfruit. Craft sodas in this flavor segment are commonly packaged in glass bottles to highlight the vibrant colors and flavors of the tropical fruits. The tropical fruits flavor segment is popular in on-trade distribution channels, where consumers can enjoy these exotic sodas in restaurants and bars.
Berries Flavor:
The berries flavor segment in the craft soda market caters to consumers looking for a tart and fruity taste experience. This segment includes flavors such as raspberry, blackberry, and blueberry, appealing to consumers who prefer tangy and sweet flavors. Craft sodas in the berries flavor segment are typically packaged in cans or plastic bottles for convenience and portability. This flavor segment is popular in off-trade distribution channels, where consumers can purchase these sodas for consumption at home or on-the-go.
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