TFT LCD technology holds the largest share in the center stack display market due to its widespread use in various automotive applications. TFT LCD displays offer high resolution, excellent color reproduction, and wide viewing angles, making them ideal for center stack displays in vehicles. The technology's established presence in the market and affordability contribute to its dominance in this segment.
OLED technology is gaining traction in the center stack display market, thanks to its advantages such as higher contrast ratios, faster response times, and wider color gamut compared to TFT LCD displays. OLED displays also consume less power, leading to enhanced energy efficiency in vehicles. As the automotive industry continues to focus on enhancing user experience and creating visually appealing interfaces, the demand for OLED center stack displays is expected to grow steadily.
Center Stack Display Market, By Display Size
Up to 7-inch center stack displays are commonly found in entry-level and mid-range vehicles, offering essential functions such as vehicle settings, audio controls, and navigation information. These smaller displays are cost-effective and suitable for compact vehicle interiors. While larger display sizes are becoming increasingly popular, up to 7-inch center stack displays remain a prevalent choice for automakers looking to strike a balance between functionality and affordability.
More than 7-inch center stack displays are witnessing a surge in demand as automakers incorporate larger and more visually immersive displays in modern vehicles. These larger displays provide more room for advanced features such as split-screen functionalities, high-definition graphics, and interactive controls. The trend towards larger display sizes in vehicles reflects the growing consumer preference for intuitive and sophisticated infotainment systems that enhance the overall driving experience.