Increasing health consciousness among consumers is driving the growth of the bottled water market. Consumers are increasingly seeking healthier alternatives to sugary sodas and other beverages, leading to a surge in demand for bottled water.
Growing urbanization and a shift towards on-the-go lifestyles are also fueling the growth of the bottled water market. As people become busier and more mobile, they are opting for convenient and portable hydration options like bottled water.
Rising disposable incomes in developing countries are creating opportunities for the bottled water market to expand. As consumers in these regions become more affluent, they are able to spend more on premium bottled water products.
Report Coverage | Details |
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Segments Covered | Product, Packaging, Distribution Channel |
Regions Covered | • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA) |
Company Profiled | Nestlé, PepsiCo, The Coca-Cola Company, DANONE, Primo Water, FIJI Water Company LLC, Gerolsteiner Brunnen & Co. KG, VOSS WATER, Nongfu Spring, National Beverage Corp., Keurig Dr Pepper |
Environmental concerns surrounding single-use plastic bottles are a major restraint for the bottled water market. The industry is facing increasing backlash over the environmental impact of plastic waste, prompting calls for more sustainable packaging solutions.
Intense competition from other beverage categories such as energy drinks, sports drinks, and functional beverages is Furthermore, a primary hindrance for the bottled water market. With a wide range of alternative beverage options available to consumers, bottled water brands must work harder to differentiate themselves and capture market share.
The bottled water market size in North America, comprising the United States and Canada, is a mature and highly competitive industry. The region is characterized by a high level of consumer awareness about the importance of hydration and health, driving the demand for bottled water products. The U.S. leads the market in terms of consumption, with a wide variety of brands and products available to consumers. Canada also has a significant market share, with a preference for premium and specialty bottled water products.
Asia Pacific:
The bottled water market in Asia Pacific, specifically China, Japan, and South Korea, is experiencing rapid growth driven by changing consumer lifestyles and increasing disposable incomes. In China, the market is dominated by local brands that offer a wide range of products to cater to different consumer preferences. Japan has a strong tradition of premium quality bottled water products, while South Korea has a growing demand for functional and flavored bottled water options.
Europe:
Europe, including the United Kingdom, Germany, and France, has a well-established bottled water market with a diverse range of products available to consumers. The United Kingdom has a preference for still and sparkling mineral water, while Germany is known for its high consumption of natural mineral water. France, on the other hand, has a strong market for premium and luxury bottled water brands.
Product Analysis:
Still Water: Still water continues to dominate the bottled water market with the highest market share. Its natural and pure form appeals to a wide range of consumers looking for hydration without any added flavors or carbonation.
Sparkling Water: Sparkling water has witnessed a surge in popularity in recent years due to its perceived health benefits and variety of flavors available in the market. This segment is expected to show steady growth in the coming years.
Functional Water: Functional water, infused with vitamins, minerals, or other health benefits, is gaining traction among health-conscious consumers looking for more than just hydration in their bottled water. This segment is expected to see robust growth in the near future.
Packaging Analysis:
PET: PET bottles are the most commonly used packaging material for bottled water due to their lightweight, convenience, and recyclability. PET packaging is expected to maintain its dominance in the bottled water market.
Cans: Cans are emerging as a popular packaging option for bottled water, especially in the sparkling water segment. The perception of cans being more eco-friendly than plastic bottles is driving their adoption among environmentally conscious consumers.
Distribution Channel Analysis:
On-trade: On-trade distribution channels, including restaurants, cafes, and bars, play a significant role in the bottled water market, offering convenience to consumers looking to enjoy bottled water while dining out. This channel is expected to remain an important sales channel for bottled water.
Off-trade: Off-trade distribution channels, such as supermarkets, convenience stores, and online retail, are major contributors to the bottled water market, providing a wide reach to consumers for purchasing bottled water for home consumption. This channel is expected to witness continued growth in the future.
Top Market Players
- Nestlé Waters
- Coca-Cola Company
- PepsiCo Inc.
- Danone
- Global Waters
- Fiji Water
- Natural Spring Water
- Voss Water
- Poland Spring
- Evian